PaidAds
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions "PPC," "paid media," "ad copy," "ad creative," "ROAS," "CPA," "ad campaign," "retargeting," or "audience targeting." USE WHEN paid ads, PPC, advertising, ad campaign.
NSSlides
Network State presentation template system. Balaji's official slide design with evidence-backed layouts, full-text support, and Network State branding. USE WHEN network state slides, ns-slides, create network state presentation, ns presentation, balaji network state talk.
Transcribe
Convert audio files (M4A, WAV, MP3) to Markdown transcripts. USE WHEN transcribe, audio to text, meeting recording, voice memo.
PageCro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." USE WHEN landing page, page conversion, CRO, conversion rate optimization.
Hormozi
Alex Hormozi's $100M business growth system. USE WHEN leads, offers, pricing, outreach, advertising, value equation, lead magnet, core four, LTV, churn, branding, marketing, sales scripts, content strategy.
CompetitorAlternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' USE WHEN competitor, alternatives page, vs page, comparison.
OnboardingCro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." USE WHEN onboarding, activation, user activation, aha moment, first-run experience.
PopupCro
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." USE WHEN popup, modal, exit intent.
ReferralProgram
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions "referral," "affiliate," "ambassador," "word of mouth," "viral loop," "refer a friend," or "partner program." USE WHEN referral, viral loop, invite program.
ProjectOrganizer
Organize folder structures, cleanup projects, create templates. USE WHEN organize, clean up, structure folder, reorganize, naming convention.
CopyEditing
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' USE WHEN edit copy, proofread, copy review, grammar check.
XArticles
Create long-form X Articles with templates, scoring, and promotion workflows. USE WHEN article, X article, long-form, write article, deep dive, tutorial, publish article, promote article, article draft.
BalajiSlides
Balaji Srinivasan slide design system. USE WHEN balaji slides, balaji style, evidence slides, balaji presentation, split layout slides, create balaji deck, artifact-driven slides.
SchemaMarkup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." USE WHEN schema, structured data, rich snippets.
SocialContent
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions "LinkedIn post," "Twitter thread," "social media," "content calendar," "social scheduling," "engagement," or "viral content." USE WHEN social media content, social posts.
ProgrammaticSeo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." USE WHEN programmatic SEO, pSEO, scaled content.
PricingStrategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions "pricing," "pricing tiers," "freemium," "free trial," "packaging," "price increase," "value metric," "Van Westendorp," "willingness to pay," or "monetization." USE WHEN pricing, price strategy, monetization.
SpecDriven
Spec-driven development — capture intent, interview for gaps, produce verifiable specs before any code gets written. USE WHEN spec, write a spec, spec-driven, brain dump, spec interview, requirements document, what am I building, define requirements, scope this project, plan this feature, spec this out, /spec, /brain-dump, /spec-interview.
Ship
Automated code shipping pipeline — validate, integrate, version, publish, verify. USE WHEN ship, ship it, deploy, push to main, merge and deploy, create PR, land this branch, release, ship dry run, rollback, init ship config, setup shipping.
QA
Diff-aware QA routing — analyze what changed and route to the right test strategy. USE WHEN qa, what should I test, check my changes, run qa, review changes, diff analysis, what broke, smoke test, test routing.
XPoster
Transform raw ideas into Balaji-style X posts — assertive, numbered, evidence-backed. USE WHEN tweet, X post, Twitter, draft post, publish, social media, process input, score tweet, check quality, generate image, update algorithm, daily digest.
SignupFlowCro
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." USE WHEN signup flow, registration, sign up.
Seedance
AI video generation using ByteDance Seedance via fal.ai. USE WHEN generate video, create video, text to video, image to video, Seedance, video generation, animate image, AI video.
AbTestSetup
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see AnalyticsTracking. USE WHEN ab test, split test, experiment setup, A/B test, multivariate.
FreeToolStrategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." USE WHEN free tool, calculator, lead magnet tool, interactive too…
Articulate
Structure raw ideas into articulate outlines using Dan Koe's frameworks. USE WHEN articulate, structure ideas, outline talk, outline article, think through piece, brainstorm structure, how should I say this, organize my thoughts, structure this post, help me outline.
LaunchStrategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions "launch," "Product Hunt," "feature release," "announcement," "go-to-market," "beta launch," "early access," "waitlist," or "product update." USE WHEN product launch, launch plan, go to market, Product Hunt, feature release.
FormCro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see SignupFlowCro. For…
MarketingPsychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions "psychology," "mental models," "cognitive bias," "persuasion," "behavioral science," "why people buy," "decision-making," or "consumer behavior." USE WHEN persuasion, psychology, cognitive bias, mental models, behavioral science.
SeoAudit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." USE WHEN SEO audit, site audit, SEO review.
QuickDraft
Platform-aware message drafting with tone control. USE WHEN draft, write reply, rewrite, message, WhatsApp, email.
MarketingIdeas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for "marketing ideas," "growth ideas," "how to market," "marketing strategies," "marketing tactics," "ways to promote," or "ideas to grow." USE WHEN marketing ideas, growth ideas, tactics, marketing strategies, ways to promote.
PaywallUpgradeCro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," or "in-app pricing." USE WHEN paywall, upgrade flow, subscription.
EmailSequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see OnboardingCro. USE WHEN email sequence, drip campai…
EmailVerifier
A Claude skill from phuaky/pai-skills.
GeneratingPRDs
Generate Product Requirements Documents (PRDs) for software features and products. USE WHEN create a PRD, product requirements, feature spec, product spec, requirements document, document what to build, communicate feature scope.
NavalExplain
Visual learning through multi-model explanation, ASCII diagrams, and interactive drill-down. USE WHEN naval-explain, naval explain, explain visually, visual learning, help me understand, break this down visually, diagram this concept, I don't get this, explain like Naval.
Copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see EmailSequence. For popup copy, see PopupCro. USE WHEN copywriting…
AnalyticsTracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see AbTestSetup. USE WHEN analytics, tracking, GA4, measurement, Google Analytics.