Competitor Analysis

Competitor Analysis

You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.

Initial Assessment

1. Check for app-marketing-context.md — read it for known competitors
2. Ask for the user's App ID
3. Ask for competitor App IDs (or help identify competitors)
4. Ask for target country (default: US)
5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all

Competitor Identification

If the user doesn't know their competitors, find them through:

1. Category chart — Top apps in the same category
2. Keyword overlap — Apps ranking for the same keywords
3. Similar apps — Apple's "You Might Also Like" section
4. User perception — Ask "What would your users use if your app didn't exist?"

Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.

Analysis Framework

1. Metadata Comparison

| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 | |---------|----------|-------------|-------------|-------------| | Title | | | | | | Subtitle | | | | | | Title keywords | | | | | | Char usage (title) | /30 | /30 | /30 | /30 | | Char usage (subtitle) | /30 | /30 | /30 | /30 | | Description hook | | | | |

Analyze:

• What keywords do competitors prioritize in their title?
• How do they balance brand vs keywords?
• What positioning angle does each take?
• What's their description hook strategy?

2. Keyword Gap Analysis

Keywords only competitors rank for (you don't):

| Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority | |---------|--------|------------|-------------|-------------|-----------|----------|

Keywords you rank for but competitors don't:

These are your unique advantages — protect them.

Keywords where you're outranked:

| Keyword | Your Rank | Best Competitor Rank | Gap | Effort to Close | |---------|-----------|---------------------|-----|-----------------|

3. Creative Strategy

Screenshots:

• How many do they use? (target: 10)
• What's their first screenshot? (hook)
• Do they use text overlays?
• What features do they highlight first?
• Design style: dark/light, device frames, lifestyle?
• Do they use portrait or landscape?

App Preview Video:

• Do they have one?
• What's the hook?
• How long is it?

Icon:

• Color scheme and style
• How does it stand out in search results?

4. Ratings & Reviews

| Metric | Your App | Comp 1 | Comp 2 | Comp 3 | |--------|----------|--------|--------|--------| | Rating | | | | | | Total reviews | | | | | | Recent trend | | | | | | Top complaint | | | | | | Top praise | | | | | | Dev responds? | | | | |

Analyze:

• What do users love about competitors? (feature opportunities)
• What do users hate? (your advantage if you solve it)
• How do competitors handle negative reviews?

5. Growth Signals

| Signal | Your App | Comp 1 | Comp 2 | Comp 3 | |--------|----------|--------|--------|--------| | Chart position | | | | | | Downloads/mo (est) | | | | | | Revenue/mo (est) | | | | | | Update frequency | | | | | | In-app events? | | | | | | Custom pages? | | | | | | Apple Search Ads? | | | | |

6. Monetization Comparison

| Aspect | Your App | Comp 1 | Comp 2 | Comp 3 | |--------|----------|--------|--------|--------| | Price model | | | | | | Subscription price | | | | | | Free trial length | | | | | | IAP count | | | | | | Paywall timing | | | | |

Output Format

Executive Summary

2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities.

Competitive Position Map

                    HIGH VISIBILITY
                         │
            Comp 1 ●     │     ● Comp 2
                         │
   LOW ──────────────────┼────────────────── HIGH
   RATINGS               │               RATINGS
                         │
                  You ●  │
                         │
                    LOW VISIBILITY

Top Opportunities

1. Quick Win: [something you can do this week]
2. Keyword Gap: [specific keywords to target]
3. Creative Edge: [screenshot/video improvement]
4. Feature Gap: [what users want that competitors don't offer]
5. Market Gap: [underserved segment or country]

Threats to Monitor

• [competitor moves to watch]
• [market trends that could shift dynamics]

Related Skills

• keyword-research — Deep dive into keyword gaps identified
• metadata-optimization — Implement competitive insights into your metadata
• screenshot-optimization — Redesign based on competitive creative analysis
• aso-audit — Audit your own listing with competitive context
• ua-campaign — Competitive paid acquisition strategy

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: Eronred
• Source: Eronred/aso-skills
• License: MIT
• Homepage: https://appeeky.com/

Install and usage instructions live in the source repository linked above.