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SKILL verified MIT Self-run

Ua Campaign

skill-eronred-aso-skills-ua-campaign · by Eronred

When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.

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Install

$ agentstack add skill-eronred-aso-skills-ua-campaign

✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

  • ✓ Prompt-injection patterns
  • ✓ Secret / credential exfiltration
  • ✓ Dangerous shell & filesystem operations
  • ✓ Untrusted network calls
  • ✓ Known-malicious package signatures

What it can access

  • ✓ Network access No
  • ✓ Filesystem access No
  • ✓ Shell / process execution No
  • ✓ Environment & secrets No
  • ✓ Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

View the full security report →

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Reliability & compatibility

✓ Security review passed
0 installs to date
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● 3mo ago

Declared compatibility

Claude CodeClaude Desktop

Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.

Preview Execution monitoring

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About

User Acquisition Campaigns

You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs.

Initial Assessment

  1. Check for app-marketing-context.md — read it for context
  2. Ask for monthly UA budget (this determines channel strategy)
  3. Ask for target CPI (cost per install) or target ROAS
  4. Ask for current LTV (lifetime value per user)
  5. Ask for target audience (demographics, interests, behaviors)
  6. Ask for target countries
  7. Ask for app category (affects channel selection)

Channel Selection

Budget-Based Recommendations

| Monthly Budget | Recommended Channels | |---------------|---------------------| | 2x target

  • [ ] Increase bids on keywords with CPA 5% (ASA), > 1% (social) |

| CVR | Installs / Taps | > 30% (ASA), > 10% (social) | | CPI | Spend / Installs | 1.0 (break even), > 2.0 (good) | | D7 ROAS | Day 7 Revenue / Spend | Predict long-term ROAS |

Optimization Cadence

| Frequency | Action | |-----------|--------| | Daily | Check spend pacing, pause overspending | | Weekly | Review CPI/CPA by keyword/ad set, adjust bids | | Bi-weekly | Refresh creative (ad fatigue after 2-3 weeks) | | Monthly | Review channel mix, reallocate budget to winners | | Quarterly | Strategic review, test new channels |

Output Format

UA Plan

Monthly Budget: $[X]
Target CPI: $[X]
Target Monthly Installs: [N]

Channel Allocation:
- Apple Search Ads: [X]% ($[X])
- Meta: [X]% ($[X])
- Google UAC: [X]% ($[X])
- Testing: [X]% ($[X])

Week 1: [setup tasks]
Week 2: [launch tasks]
Week 3-4: [optimization tasks]

Campaign Briefs

For each channel, provide:

  • Campaign structure
  • Targeting strategy
  • Creative requirements
  • Budget and bid recommendations
  • KPI targets

Related Skills

  • app-launch — UA strategy for launch
  • monetization-strategy — LTV calculation for CPI targets
  • app-analytics — Attribution and funnel tracking
  • competitor-analysis — Competitive ad intelligence
  • ab-test-store-listing — Improve organic conversion (lowers effective CPI)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Install and usage instructions live in the source repository linked above.

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Versions

  • v0.1.0 Imported from the upstream source.

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