Aso Launch

ASO Launch — Launch Strategy

Capabilities

1. Pre-launch ASO checklist
2. Soft launch strategy (test markets)
3. Launch day optimization timeline
4. Day-1 review solicitation strategy
5. Post-launch monitoring plan (72h, 1 week, 1 month)
6. Apple editorial feature pitch guidance

Pre-Launch Checklist

Metadata Readiness

• [ ] Primary keyword research completed
• [ ] App name finalized with primary keyword
• [ ] Subtitle (iOS) / short description (Android) optimized
• [ ] Keywords field populated (iOS, all 100 chars)
• [ ] Description written for conversion (iOS) / keywords + conversion (Android)
• [ ] Promotional text prepared (iOS)
• [ ] All character limits validated

Visual Assets Ready

• [ ] 8-10 screenshots per device (iOS) / 4-8 (Android)
• [ ] Screenshots localized for launch markets
• [ ] App icon finalized and A/B tested (if possible)
• [ ] App preview video created (15-30s)
• [ ] Feature graphic ready (Android)

Technical

• [ ] App tested on target devices
• [ ] Crash-free rate >99%
• [ ] App size optimized (4.0 rating, no critical crashes, conversion rate baseline

Launch Day Timeline

| Time | Action | |------|--------| | T-7 days | Final metadata review, screenshot check | | T-3 days | Prepare press kit, outreach emails | | T-1 day | Verify listing is live (or scheduled) | | Launch | Monitor downloads, ratings, reviews | | T+1 hour | Check for crash reports | | T+4 hours | Respond to first reviews | | T+24 hours | Review download velocity, adjust promo text if needed | | T+72 hours | First review analysis, identify themes | | T+7 days | Full post-launch analysis |

Apple Editorial Feature Pitch

To increase chances of being featured:

• Use latest iOS APIs (HealthKit, StoreKit 2, SwiftUI, etc.)
• Support latest devices and screen sizes
• Excellent accessibility (VoiceOver, Dynamic Type)
• No prominent third-party branding
• Unique, well-designed app icon
• Submit via App Store Connect "Promote Your App" form

Output Format

# Launch Plan: [App Name]

## Pre-Launch Status
[Checklist with current status]

## Soft Launch Plan
- Markets: [list]
- Duration: [X weeks]
- Success criteria: [metrics]

## Launch Day Playbook
[Timeline with specific actions]

## Post-Launch Monitoring
[72h, 1 week, 1 month milestones]

## Review Solicitation Plan
[When and how to prompt for reviews]

Available Tools

Read, Bash, Write, Glob, Grep

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: FelixGraeber
• Source: FelixGraeber/claude-aso-audit-skill
• License: MIT

Install and usage instructions live in the source repository linked above.