Account Audit

Account Audit Skill

Comprehensive single-account health audit for Google Ads accounts.

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Invocation Triggers

Auto-invoke when user says:

• "Run account audit for [account]"
• "Audit [account]"
• "Account health check for [account]"
• "Full audit for [account]"

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What It Does

Runs 13 audit sections and generates a professional HTML report:

| # | Section | What It Checks | |---|---------|----------------| | 1 | Account Overview | Spend, conversions, CPA with period comparison | | 2 | Budget Pacing | Daily average, 30-day forecast, month remaining | | 3 | Campaign Performance | Top campaigns by spend, ROAS by campaign | | 4 | Keyword Analysis | Highest CPC, zero-conversion keywords | | 5 | Search Term Analysis | Wasted spend on zero-conv terms | | 6 | Conversion Health | Healthy/Warning/Stale/No Data categorization | | 7 | Business Conversion Standards | Checks for standard business conversions (configurable) | | 8 | Bid Management | Search IS, Budget Lost IS, Rank Lost IS diagnosis | | 9 | Asset Performance | BEST/GOOD/LOW asset labels | | 10 | Creative Compliance | DKI, disapprovals, AI assets (Ads Checker subset) | | 11 | PMAX Settings | PMAX campaign detection | | 12 | Quality Score | QS distribution, low QS keywords | | 13 | Negative Keywords | Total negatives, campaigns with 30% | Budget constraint | Consider budget increase | | Rank Lost IS >60%, Budget Lost 80% | Good coverage | Capturing available demand | | Mixed | Monitor | No immediate action |

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Use Cases

1. Monthly Account Review

Run for each account during monthly optimization cycle.

2. Client Reporting

Generate HTML report to share with stakeholders.

3. New Account Onboarding

Run audit to identify setup issues (missing conversions, low QS).

4. Performance Investigation

When account performance changes, run audit for comprehensive diagnosis.

5. Pre-Meeting Prep

Quick health check before client calls.

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Limitations

1. Single account only - Not designed for portfolio-wide execution
2. PMAX detail limited - Run standalone audit_pmax_asset_automation.py for full settings check
3. Creative compliance subset - Run standalone ads_checker_audit.py for full 10-check audit
4. No historical trending - Shows single snapshot, not trend over time
5. Quality Score may be empty - Google does not always provide QS data

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Dependencies

• matplotlib - For chart generation
• pandas - For data processing
• google-ads - Google Ads API client
• pyyaml - Config loading

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Related Skills

| Skill | Relationship | |-------|--------------| | conversion-tracking-health | Section 6 uses similar logic | | impression-share-diagnostics | Section 8 uses IS interpretation framework | | google-ads-audit | Section 10 runs subset of checks |

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Version History

| Version | Date | Changes | |---------|------|---------| | 1.0 | 2025-01-02 | Initial release - 13 sections, HTML report | | 1.1 | 2026-04-23 | Script inlined (scripts/account_audit.py). Sanitized, runnable out of the box with google-ads.yaml + accounts.md. |

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Script Location: scripts/account_audit.py (inlined — runnable) Output Location: ./data/audits/ (configurable)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: fourteenwm
• Source: fourteenwm/ppc-ai-skills
• License: MIT

Install and usage instructions live in the source repository linked above.