Content Calendar

Content Calendar

Generate a day-by-day content plan that maps every post to a pillar, format, platform, and specific topic. The calendar turns abstract strategy into an executable publishing queue.

Purpose

Consistency is the single biggest predictor of social media growth. A plan on Sunday means you don't have to think on Tuesday. This skill produces a fillable calendar that ensures no day is empty, no pillar is neglected, and every post has a reason to exist.

When to Use

• Monday morning weekly planning routine
• Monthly content planning session
• Product launch or campaign needs themed content block
• Founder says "let's be more consistent"
• Entering a new platform

Inputs Required

• Content pillars document (from content-pillars skill)
• Cadence rules (from cadence-timing skill)
• Brand voice guide (from brand-voice-system)
• Positioning statement
• Any upcoming events, launches, or key dates this period
• Trend intelligence from trend-monitor (if available)

Quick Reference

| Calendar Type | Scope | Detail Level | Best For | |--------------|-------|-------------|----------| | Weekly | 7 days, all platforms | Full topic + hook draft per slot | Standard operations | | Monthly | 30 days, high-level | Pillar + format + theme per slot | Campaign planning | | Campaign | Launch duration | Themed, multi-platform, escalating urgency | Product launches, events |

Procedure

1. Load context. Bring in content pillars, cadence rules, voice guide, positioning, and any upcoming events or launches.

1. Determine the pillar mix per platform this week. Example:

• X: 3 education threads, 2 POV short posts, 2 proof posts
• LinkedIn: 2 education carousels, 1 POV post, 1 case study
• IG: 3 BTS stories, 2 education carousels, 1 meme
• TikTok: 2 trend-adapted takes, 1 BTS, 1 how-to

1. Fill each slot with a specific topic from the pillar topic banks. Don't use topics used in the last 3 weeks. If there are trending opportunities from trend-monitor, slot those at the highest-engagement time.

1. Draft a working hook for each slot. This is not the final post — it's the angle. Example: "Thread about why most SaaS onboarding fails (real data from first 50 customers)." Delegate to hook-write for the final hooks.

1. Assign best posting times per platform and day. Use cadence-timing data. Flag dead-zone slots (3 AM audience time — don't post then).

1. Check for balance:

• Any pillar over 50%? Rebalance.
• Any day with zero posts? Fill it.
• Any day with 3+ posts on same platform? Space them out.
• At least 1 CTA/conversion post this week?

1. Reserve 1-2 flex slots. Leave room for reactive/trending content that can't be planned. If nothing trends, the flex slot can be a filler-post from a pillar topic bank.

Output Format

# Content Calendar: [Week of Date]

## Weekly Overview
- Total posts: [N] across all platforms
- Pillar mix: Education [X]% / POV [X]% / Proof [X]% / BTS [X]% / CTA [X]%
- Flex slots reserved: [N]

## Day-by-Day

### Monday
| Platform | Pillar | Format | Topic / Hook Draft | Best Time |
|----------|--------|--------|--------------------|-----------|
| X | Education | Thread | [specific topic + working hook] | 9:00 AM ET |
| LinkedIn | Education | Carousel | [specific topic + working hook] | 8:30 AM ET |
| IG | BTS | Story | [behind the scenes update] | 12:00 PM ET |

### Tuesday
...

## Flex Slots
- Slot 1: [Platform + preferred pillar if nothing trends]
- Slot 2: [Platform + preferred pillar if nothing trends]

## Key Dates This Period
[Date — Event / Launch / Announcement]

Done Criteria

The skill is complete when:

1. Every active platform has at least 1 post per active day (per cadence rules)
2. Every slot has a specific topic, not just a pillar name
3. No pillar exceeds 50% of weekly output
4. No day has zero posts
5. At least 1 flex slot is reserved
6. Every slot has a posting time assigned

Pitfalls

• Filling every slot with zero room for reactive content (the best posts are often unplanned)
• Calendar that's technically balanced but every post sounds the same
• Planning formats the brand can't actually produce (no visuals for a carousel = don't schedule a carousel)
• Ignoring platform-specific cadence (what works on X daily doesn't work on LinkedIn daily)

Verification

Does every slot have a specific topic, not just a pillar name? ("Education" is not a topic.) Can you trace each slot back to the brand's positioning? Is there at least 1 post this week that could genuinely surprise the audience?

Example

Input: Positioning is "B2B outreach for seed-stage founders." Pillars are Education/POV/Proof/BTS/CTA. Cadence says 1 post/day on X, 3/week on LinkedIn, 5/week on IG.

Output: Monday: X = Education thread "Why cold email fails (and what actually works)" + LinkedIn = Carousel "The 3 data points that predict cold email success" + IG = BTS story about the morning team standup. Tuesday: X = POV short post "I don't think lead scoring works for pre-seed" + LinkedIn = Proof post "Case study: how [customer] got 3 meetings from 50 DMs". Total: 14 posts across platforms, 20% flex, balanced pillars.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: gokulb20
• Source: gokulb20/Crewm8-Social-Media-Manager-Skill-Graph
• License: MIT
• Homepage: https://crewm8.ai

Install and usage instructions live in the source repository linked above.