Value Prop
Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.
Install
$ agentstack add skill-m-binimran-marketing-pack-value-prop ✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
Verified badge
Passed review? Show it. Paste this badge into your README, it links to the public security report.
Links to your public security report.[](https://agentstack.voostack.com/security/report/skill-m-binimran-marketing-pack-value-prop) Reliability & compatibility
Declared compatibility
Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.
We're building live execution health for every listing: tool-call success rate, median latency, uptime, and last-checked timestamps, measured, not self-reported. It isn't live yet, so we don't show numbers we can't stand behind.
How agent discovery & health will work →About
value-prop
The promise that makes the right person care in five seconds.
Process
- Outcome first: the result the customer gets (not the feature). Tie to their #1 pain/goal (
icp-persona). - Differentiated: why this over the alternative (from
positioning). - Specific & believable: concrete, quantified where you can substantiate it.
- Hierarchy: 1 headline promise -> 3 supporting benefits -> proof for each (testimonial/number/logo).
- Translate features -> benefits -> outcomes ("X feature" so "you can Y" so "you get Z").
Output
- A headline value prop + subhead, 3 benefit pillars with proof, and a short/long version for different surfaces.
Guardrails
- Benefit/outcome-led, not feature-dump. Differentiated, not generic.
- Every claim/number substantiated (
truth-claims) or marked[verify].
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: m-binimran
- Source: m-binimran/marketing-pack
- License: MIT
Install and usage instructions live in the source repository linked above.
Reviews
No reviews yet, be the first.
Write a review
Versions
- v0.1.0 Imported from the upstream source.