Ck:copywriting

Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

When to Use

• Writing headlines/subject lines, landing page copy, email campaigns
• Social posts, product descriptions, CTA optimization, A/B variations
• Applying custom writing styles from user documents

Writing Styles

Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)

Extract styles from multi-format files:

python .agents/skills/copywriting/scripts/extract-writing-styles.py --list        # List files
python .agents/skills/copywriting/scripts/extract-writing-styles.py --style  # Extract style

Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)

Copy Formulas

Load: references/copy-formulas.md

| Formula | Structure | Best For | |---------|-----------|----------| | AIDA | Attention → Interest → Desire → Action | Landing pages, ads | | PAS | Problem → Agitate → Solution | Email, sales pages | | BAB | Before → After → Bridge | Testimonials, case studies | | 4Ps | Promise → Picture → Proof → Push | Long-form sales | | 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines | | FAB | Feature → Advantage → Benefit | Product descriptions |

Headlines

Load: references/headline-templates.md

Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"

Email Copy

Load: references/email-copy.md

Subject lines: Curiosity gap • Benefit-driven • Question • Urgency

Landing Pages & CTAs

Load: references/landing-page-copy.md | references/cta-patterns.md

Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"

Workflows

| Workflow | Purpose | Use When | |----------|---------|----------| | references/workflow-cro.md | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests | | references/workflow-enhance.md | Copy enhancement | Improving existing copy | | references/workflow-fast.md | Quick copy generation | Simple, time-sensitive requests | | references/workflow-good.md | Quality copy with research | High-stakes content |

References

| File | Purpose | |------|---------| | references/writing-styles.md | 30 writing styles quick reference | | references/copy-formulas.md | AIDA, PAS, BAB, 4Ps, FAB formulas | | references/headline-templates.md | Headline patterns & templates | | references/email-copy.md | Email copy patterns | | references/landing-page-copy.md | Landing page structure | | references/cta-patterns.md | CTA optimization | | references/power-words.md | Power words by emotion | | references/social-media-copy.md | Platform-specific copy | | scripts/extract-writing-styles.py | Extract styles from multi-format files | | templates/copy-brief.md | Creative brief template |

Agent Integration

Primary: fullstack_developer | Related: brand-guidelines, content-marketing, email-marketing

Best Practices

1. Lead with benefit, not feature | 2. One CTA per piece
2. Specificity > vague claims | 4. Read aloud—if awkward, rewrite
3. Test headlines first | 6. Match copy to awareness level

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: manhvann
• Source: manhvann/codexkit
• License: MIT

Install and usage instructions live in the source repository linked above.