Product Strategy

是什么

Product Strategy Canvas（产品战略画布）把"我们这家公司接下来三年要做什么、不做什么"这一类高层决策，拆成 9 个互相支撑的格子，让产品战略从口号变成可分配预算、可分配人头的具体路线图。

怎么用

1. 先把愿景和北极星指标（North Star Metric，北极星指标）写清楚，没有它，下面 8 个格子都会漂移。
2. 列出目标客户分层和对应的价值主张，确认每一类客户都能匹配到一条清晰的价值线。
3. 明确"我们故意不做什么"（Trade-offs，取舍），这是聚焦能否守得住的关键。
4. 把关键指标和能力（Capabilities，能力建设）写到下一财年要投入的颗粒度。
5. 用"防御性"（Defensibility，防御性）这一格压力测试：12 个月后竞争对手能复制几成？

架构图

flowchart LR
  A[愿景与北极星] --> B[目标客户分层]
  B --> C[价值主张组合]
  C --> D[取舍 不做什么]
  D --> E[关键指标]
  E --> F[能力建设与增长引擎]
  F --> G[防御性压力测试]

Product Strategy Canvas

Metadata

• Name: product-strategy
• Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
• Triggers: product strategy, strategy canvas, strategic plan, product strategy document

Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

Input Requirements

• Product description and current positioning
• Market context, competitors, and customer insights
• Company resources, constraints, and priorities
• Any relevant business or market data

Product Strategy Canvas Template

1. Vision

• How can we inspire people?
• What are we aspiring to achieve?
• What values do we uphold?

2. Market Segments

• Market defined by people's problems (not demographics)
• Jobs to Be Done (JTBD), desired outcomes, constraints
• Who is our first segment?
• Why this segment first?

3. Relative Costs

• Do we optimize for low cost (like Southwest Airlines)?
• Or do we emphasize unique value (like Starbucks)?
• What's our cost position relative to competitors?

4. Value Proposition

For each target segment:

• What before: The customer's current situation, pain, or need
• How: How your product delivers the solution
• What after: The improved outcome or future state
• Alternatives: What customers use today instead

5. Trade-offs

• What will we NOT do?
• What features or markets are out of scope?
• How does saying "no" create focus and amplify our value?

6. Key Metrics

• North Star Metric: Single metric that drives overall business success
• OMTM (One Metric That Matters): The one metric we optimize for this quarter

7. Growth

• Sales-Led Growth or Product-Led Growth?
• Primary acquisition channels
• How do we scale?
• What's our unit economics?

8. Capabilities

• What competencies and resources do we need?
• What do we build vs. partner for?
• What capabilities must we develop to win?

9. Can't/Won't

• Why can't competitors easily copy this?
• What defensibility do we have (network effects, switching costs, IP)?
• What barriers to entry exist for new competitors?

Output Process

1. Define the vision and aspirational impact
2. Identify 2-3 target market segments with their JTBD
3. Establish cost positioning (low cost vs. premium value)
4. Develop value propositions for each segment
5. List explicit trade-offs (what we won't do)
6. Set North Star and quarterly OMTM
7. Outline growth strategy and channels
8. Document required capabilities and partnerships
9. Explain defensibility and barriers to competition
10. Validate strategy coherence: ensure elements reinforce each other
11. Surface critical hypotheses that must be true for success
12. Suggest low-effort experiments to test key assumptions

Notes

• Ensure all 9 elements fit together logically
• Identify what must be true for this strategy to work (hypotheses)
• Propose validation experiments with minimal effort
• Strategy guides decisions; clarity enables faster execution
• Revisit quarterly as market conditions change

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Templates

• Product Strategy Canvas (PPTX)

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Further Reading

• Product Strategy Canvas: From Vision to Action
• Product Strategy Examples: Google Maps, Netflix, OpenAI
• Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition
• Product Model First Principles: Product Team and Product Strategy In Depth
• Introducing the Product Strategy Canvas
• Business Outcomes vs Product Outcomes vs Customer Outcomes
• From Strategy to Objectives Masterclass (video course)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: MARUCIE
• Source: MARUCIE/openclaw-foundry
• License: MIT
• Homepage: https://openclaw-foundry.pages.dev

Install and usage instructions live in the source repository linked above.