04 Script Video

Script Video

Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

1. .agents/product-marketing-context.md (marketing san pham)
2. .agents/personal-brand-context.md (personal brand)

Quyet dinh mode:

• Chi co product-marketing-context.md → MODE A (mac dinh, hanh vi cu — sections ben duoi)
• Chi co personal-brand-context.md → MODE B (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
• Co ca 2 → HOI 1 cau: "Ban dang viet video ban san pham hay xay personal brand?"
• Khong co → De xuat tao context phu hop (chay skill product-marketing-context hoac 22-personal-brand-context truoc)

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Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. San pham / dich vu gi? Mo ta ngan, USP chinh, gia (neu co).
2. Nền tang + thoi luong mong muon? TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s.
3. Doi tuong muc tieu? Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
4. Goc do noi dung? TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

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Nguyen tac cot loi

5 loai hook (3 giay dau)

| # | Loai hook | Cong thuc | Vi du | |---|-----------|-----------|-------| | 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" | | 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" | | 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" | | 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" | | 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" |

Quy tac chon hook:

• TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
• MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
• BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

Cau truc script theo timestamp

Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):

| Timestamp | Phan | Noi dung | Ti le | |-----------|------|----------|-------| | [0–3s] | Hook | Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than. | 10% | | [3–10s] | Van de / Cau chuyen | Dien ta noi dau, tinh huong — nguoi xem thay minh trong do. | 25% | | [10–20s] | Giai phap / Gia tri | Gioi thieu san pham/dich vu nhu cach giai quyet van de. | 30% | | [20–28s] | Bang chung | Ket qua, review, so lieu, truoc/sau. | 25% | | [28–30s] | CTA | Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan". | 10% |

Dieu chinh theo thoi luong

| Thoi luong | Hook | Van de | Giai phap | Bang chung | CTA | |------------|------|--------|-----------|------------|-----| | 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s | | 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s | | 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s | | 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

6 cong thuc hook chuyen nghiep

> Ap dung tu social-media-skills/hook-generator — da adapt cho thi truong VN.

Moi hook gom 2 dong: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu.

| # | Kieu hook | Cong thuc | Vi du VN | |---|-----------|-----------|----------| | 1 | Con so dan dau | Mo bang so lieu cu the, bat ngo | "97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam" | | 2 | Nguoc doi | Noi dieu pho bien roi lat nguoc | "Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x" | | 3 | Bien doi ca nhan | Truoc vs Sau voi con so | "6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach" | | 4 | Muon uy tin | Nhac ten thuong hieu, nguoi noi tieng, cong cu | "ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet" | | 5 | Thu nhan | Chia se sai lam, mat mat | "Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat" | | 6 | Du bao tuong lai | Dieu sap thay doi ma it nguoi biet | "TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan" |

Quy tac hook:

• Khong bao gio mo bang "Toi" — dung "Ban", "Day", con so, hoac ten nguoi/brand
• Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc
• Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat
• Chon kieu hook phu hop tang pheu: TOFU (1,2,6), MOFU (3,4), BOFU (5,3)

Reverse-engineer video viral (tham khao)

> Hoc tu video doi thu/KOL de viet script tot hon — KHONG copy.

Khi user cung cap link video tham khao (TikTok, Reels, YouTube Shorts):

1. Phan tich cau truc: Hook (may giay?), so diem chinh (2 hay 3?), CTA kieu gi?
2. Rut ky thuat: Goc quay, nhip cat, text overlay style, am nhac
3. Adapt cho brand: Giu cau truc + ky thuat, thay noi dung bang san pham/dich vu cua user
4. Khong copy loi thoai — chi hoc pattern, viet lai bang giong van brand

Quy tac viet script

1. 1 y chinh duy nhat — khong noi 2 dieu trong 1 video.
2. Ngon ngu noi — viet nhu dang noi chuyen, khong viet van.
3. Cau ngan — toi da 15 tu/cau. Cau dai = nguoi xem luot.
4. Transition ro rang — ghi chi dan chuyen canh trong script.
5. Text overlay bat buoc — ghi ro noi dung text hien tren man hinh.
6. Khong dung nhac nen co ban quyen — chi dung nhac trending hoac royalty-free.
7. Toi da 2 diem chinh — 3 diem = qua nhieu, nguoi xem khong nho.
8. Khong ket luan ho — de su that/so lieu tu noi len.

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Personal Brand Mode

> Mode nay tu dong kich hoat khi co .agents/personal-brand-context.md. Doc context file truoc — lay: niche, audience ca nhan, story arc, brand voice.

Khac biet cot loi voi mode SP (MODE A)

| Yeu to | Mode A (San pham) | Mode B (Personal brand) | |--------|-------------------|------------------------| | Goal video | Sell / Convert | Build trust + Authority | | Hook angle | Pain point san pham | Personal experience / Industry insight | | CTA | "Inbox/Comment" mua hang | Soft CTA: "Ban nghi sao?", "Follow them" | | Story | Customer story | Founder/Coach story (chinh ban) | | Trust signal | Reviews, USP | Personal track record, contrarian view | | Tone | Selling-focused | Conversational, vulnerable, authoritative |

4 hook personal brand (khac 5 hook san pham)

| # | Loai hook | Cong thuc | Vi du VN | |---|-----------|-----------|---------| | 1 | Personal confession | Mo dau bang loi sai / that bai cua chinh ban | "Toi da mat 200 trieu vi sai 1 quyet dinh tuan truoc. Day la bai hoc." | | 2 | Contrarian take | Phan bac dieu da so tin | "Moi nguoi noi nen scale nhanh. Toi da nay scale cham — va day la ly do." | | 3 | Behind the scene | Cho thay phan it nguoi thay | "Toi 5h sang khi build startup nay. Day la what no one tells you." | | 4 | Industry truth | Kien thuc nganh khong ai noi | "Sau 10 nam lam tu van, day la 3 dieu agency khong bao gio noi voi ban." |

Cau truc script Personal Brand 30s

| Time | Noi dung | Goal | |------|----------|------| | 0-3s | Hook personal brand (1 trong 4 loai tren) | Stop scroll bang ca nhan | | 3-10s | Setup: ai noi, hoan canh | Establish credibility | | 10-22s | Insight chinh / story turning point | Deliver value | | 22-28s | Lesson hoc duoc / framework | Pay off the hook | | 28-30s | Soft CTA: "Ban tung gap chua?", "Follow them" | Build community, NOT sell |

QA Score Personal Brand (10 tieu chi)

Khac voi QA san pham. 10 tieu chi × 10 diem:

1. Authenticity (co bua dat khong?)
2. Personal vulnerability (co share that bai/loi sai?)
3. Industry insight (co kien thuc moi nguoi can?)
4. Hook personal angle (1 trong 4 loai tren)
5. Story arc clear (setup → turning point → lesson)
6. Brand voice consistency (match personal-brand-context.md)
7. Soft CTA appropriate (KHONG hard sell)
8. Disclosure neu dung AI avatar
9. Niche relevance (khop voi niche dang chon)
10. Repurpose-able (co cat ra short clip duoc khong?)

Score guide: 90+ Xuat sac, 70-89 Tot, 50-69 Can fix, Ap dung tu social-media-skills/reels-scripting — QA gate 95/100.

Cham diem script theo 10 tieu chi, moi tieu chi 10 diem. Chi giao khi dat ≥ 85/100.

| # | Tieu chi | 10 diem | 0 diem | |---|----------|---------|--------| | 1 | Hook trong 3s | Co hook ro, khong gioi thieu ban than | Mo bang "Xin chao, hom nay minh se..." | | 2 | Hook ≤ 50 ky tu | Dong 1 ngan, dam, du nghia | Dong 1 dai, cat giua y | | 3 | 1 y chinh duy nhat | Toan bo script phuc vu 1 message | Nhieu y lan man | | 4 | Toi da 2 diem chinh | 2 diem ro rang, de nho | 3+ diem, qua nhieu thong tin | | 5 | Ngon ngu noi | Doc len tu nhien, nhu dang noi chuyen | Viet van, cung nhac | | 6 | Cau ≤ 15 tu | Moi cau ngan gon | Co cau dai >15 tu | | 7 | CTA cu the | "Nhan tin ngay", "Comment [TU KHOA]" | "Tim hieu them", "Lien he" | | 8 | Thoi luong phu hop | Script doc het trong thoi luong da chon | Qua dai hoac qua ngan | | 9 | Khong mo bang "Toi" | Mo bang "Ban", "Day", con so, brand | Dong dau tien la "Toi..." | | 10 | Co huong dan quay | Goc quay, hanh dong, text overlay ro | Chi co loi thoai, khong co visual |

| Tong diem | Danh gia | Hanh dong | |-----------|---------|----------| | 95–100 | Xuat sac | Giao ngay | | 85–94 | Tot | Giao duoc, ghi chu cai thien | | 70–84 | Trung binh | Chinh lai truoc khi giao | | < 70 | Yeu | Viet lai |

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Lien ket skill lien quan

• 05-copy-quang-cao — Dung copy ads de boost video co hieu suat tot
• 06-brief-ugc-egc — Gui script nay cho creator quay theo brief
• 01-lich-noi-dung — Xep lich dang video theo ke hoach noi dung
• 09-insight-khach-hang — Lay noi dau, mong muon cua khach de viet hook chinh xac

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Checklist chat luong

Kiem tra truoc khi giao script:

• [ ] Co 2 ban A/B voi hook khac nhau
• [ ] Hook nam trong 3 giay dau, khong gioi thieu ban than
• [ ] Moi cau toi da 15 tu, ngon ngu noi
• [ ] Co chi dan hinh anh/hanh dong cho tung timestamp
• [ ] Co text overlay cho moi phan
• [ ] CTA cu the, hanh dong duoc (khong chung chung "tim hieu them")
• [ ] Thoi luong phu hop nen tang da chon
• [ ] Co huong dan quay ky thuat (thiet bi, anh sang, goc quay)
• [ ] Co caption + hashtag
• [ ] Co viral score danh gia
• [ ] Khong co nhac co ban quyen trong script
• [ ] Goc do noi dung phu hop tang pheu (TOFU/MOFU/BOFU)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: minhnv0807
• Source: minhnv0807/ai-business-skills
• License: MIT
• Homepage: https://opa.business

Install and usage instructions live in the source repository linked above.