Ecommerce Content Marketing

E-Commerce Content Marketing Planner 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g

Two Modes

| Mode | When to Use | Input | |------|-------------|-------| | A — Build | Creating content strategy from scratch | Product info + target platforms + optional competitor URLs | | B — Audit | Analyzing existing content performance | Your content URLs/handles + competitor URLs |

Supported Platforms

| Platform | Content Types | |----------|---------------| | TikTok | Short-form video, TikTok Shop, trends, duets, sounds | | Instagram | Reels, Stories, carousels, static posts, Lives | | YouTube | Shorts, long-form tutorials, product reviews, vlogs | | X (Twitter) | Threads, short videos, product announcements, engagement posts | | Pinterest | Pins, Idea Pins, product pins, boards | | Blog/SEO | Articles, guides, listicles, comparison posts | | Amazon A+ | Brand story, enhanced product descriptions, comparison charts |

Usage Examples

Mode A — Build Strategy

Build a content marketing strategy for my portable blender brand.
Target market: US. Platforms: TikTok, Instagram, Blog.
Content goal: Brand awareness + product education.
Target audience: Health-conscious millennials, gym-goers.
Content period: 4 weeks.

Create a content calendar for my handmade candle shop on Etsy.
Platforms: Pinterest, Instagram, TikTok.
Competitor: https://www.instagram.com/brooklyncandlestudio/
Goal: Drive traffic to my Etsy store.

Mode B — Audit

Audit my content strategy. Here's my TikTok: @mybrandhandle
Compare against competitors: @competitor1, @competitor2
Find gaps and opportunities.

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First Interaction

When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with:

✅ Content Marketing Planner ready!

I can help you with two modes:

**A — Build**: Create a full content strategy from scratch
   → Best for: New product launches, brand building, entering new platforms

**B — Audit**: Analyze your existing content and find gaps
   → Best for: Improving performance, competitive analysis, strategy refresh

Which mode do you need? Or just describe what you're working on and I'll guide you.

---

Handling Incomplete Input

If user doesn't provide enough info, ask upfront:

For Mode A — Build:

To build your content strategy, I need:

**Required:**
- Product / Category (what are you selling?)
- Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify)
- Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+

**Recommended (better results):**
- Content Goal: Brand awareness / Product education / Drive conversions / All three
- Target Audience: Demographics, interests, pain points
- Competitor brand names or social handles to analyze (e.g., @brandname)
- Content Period: 4 weeks / 8 weeks / 3 months

For Mode B — Audit:

To audit your content, I need:

**Required:**
- Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand)
- OR your website/blog URL
- Platforms you're currently active on

**Recommended (better results):**
- Competitor brand names or handles to compare against
- Your current posting frequency
- What's working / not working (your observations)
- Goals for improvement

Which mode?

• A — Build: Creating a new content strategy from scratch
• B — Audit: Analyzing existing content and finding gaps

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Mode A Workflow — Build Content Strategy

Step 1: Collect Strategy Inputs

| Field | Required | Example | |-------|----------|---------| | product_category | ✅ | Portable blender, handmade candles | | target_market | ✅ | US, UK, DE, FR, AU, CA, JP, Global, Multi-region | | platforms | ✅ | TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ | | content_goal | 👍 | Awareness / Education / Conversion / All | | target_audience | 👍 | Health-conscious millennials, 25-35, female | | competitor_urls | 👍 | Brand URLs, social handles, or product pages | | content_period | Optional | 4 weeks (default) / 8 weeks / 3 months |

Step 2: Customer Insight Mining

Extract buyer language, pain points, and use cases from customer reviews across multiple sources.

Review Sources to Search (in order of priority):

| Source | How to Access | Best For | |--------|---------------|----------| | Amazon Reviews | web_search: site:amazon.com "[product]" reviews | Product-specific pain points | | Reddit | web_search: site:reddit.com "[product]" review OR feedback | Honest opinions, complaints | | Trustpilot | web_search: site:trustpilot.com "[brand/product]" | Brand reputation | | YouTube Comments | web_search: "[product]" review youtube comments | Visual product concerns | | TikTok Comments | web_search: "[product]" tiktok comments reactions | Gen Z language, viral concerns | | Google Reviews | web_search: "[brand]" google reviews | Local/service feedback | | Niche Forums | web_search: "[product]" forum discussion | Deep enthusiast insights |

If product URL or ASIN provided:

Use web_fetch on product page to extract visible reviews.
Also search: site:amazon.com "[product name]" reviews
Focus on: 3-star reviews (balanced), 5-star (what they love), 1-star (pain points).

If only product category (no URL):

web_search: "[product category]" customer reviews pain points
web_search: site:reddit.com "[product category]" what do you hate about
web_search: site:amazon.com "[product category]" review verified purchase
web_search: "[product category]" TikTok comments "love this" OR "hate this"

Extract and categorize:

• Pain points: Problems customers mention (e.g., "battery dies too fast")
• Use cases: How customers actually use the product (e.g., "I use it at the gym")
• Emotional triggers: Language that shows excitement or frustration
• Feature highlights: What customers praise most
• Objections: Hesitations before buying

Compile into Customer Voice Bank:

## Customer Voice Bank

### Pain Points (Content Opportunities)
| Pain Point | Frequency | Content Angle |
|------------|-----------|---------------|
| "Hard to clean" | High | "How to clean your blender in 30 seconds" |
| "Battery anxiety" | Medium | "Real battery test: X hours of use" |

### Use Cases (Lifestyle Content)
| Use Case | Frequency | Content Angle |
|----------|-----------|---------------|
| Post-gym smoothies | High | "Gym bag essentials" content series |
| Office lunch | Medium | "Desk lunch upgrade" trend hook |

### Emotional Language (Copy Bank)
- "Game changer for my mornings"
- "Finally a blender that actually works"
- "My kids love it"

Step 3: Trend & Topic Research

Discover trending topics and seasonal content opportunities.

Google Trends analysis:

web_search: "[product category]" Google Trends seasonal demand
web_search: "[product category]" trending topics 2024 2025

Platform-specific trends:

web_search: "[product category]" TikTok viral trends
web_search: "[product category]" Instagram Reels trending
web_search: "[product category]" Pinterest trending ideas

Seasonal & event mapping:

web_search: "[product category]" seasonal marketing calendar events

Compile into Trend Opportunities:

## Trend Opportunities

### Currently Trending
| Trend | Platform | Relevance | Content Idea |
|-------|----------|-----------|--------------|
| "That girl" morning routine | TikTok | High | Product in aesthetic routine |
| ASMR unboxing | TikTok/YouTube | Medium | Satisfying product sounds |

### Upcoming Seasonal Opportunities
| Event/Season | Timing | Content Angle |
|--------------|--------|---------------|
| New Year fitness | Jan 1-15 | "New year, new routine" |
| Summer travel | May-Aug | "Travel-friendly products" |
| Black Friday | Nov | Gift guide, deals content |

Step 4: Competitor Content Analysis

If competitor brand name or handle provided, analyze their content strategy across ALL platforms.

Step 4.1: Discover Competitor Presence

Given a competitor name (e.g., "BlendJet"), search for their presence on each platform:

web_search: "[competitor name]" TikTok official account
web_search: "[competitor name]" Instagram official
web_search: "[competitor name]" YouTube channel
web_search: "[competitor name]" Twitter OR X official
web_search: "[competitor name]" Pinterest
web_search: "[competitor name]" blog content marketing

Compile their social handles: | Platform | Handle | Followers (if visible) | |----------|--------|------------------------| | TikTok | @[handle] | [count] | | Instagram | @[handle] | [count] | | YouTube | [channel] | [count] | | X | @[handle] | [count] | | Pinterest | [profile] | [count] | | Blog | [URL] | — |

Step 4.2: Analyze Content on Each Platform

For each platform where competitor is active:

web_search: site:tiktok.com "@[competitor handle]" viral OR trending
web_search: "[competitor name]" Instagram content strategy what they post
web_search: "[competitor name]" YouTube most popular videos
web_search: "[competitor name]" marketing strategy case study

If possible, web_fetch their profile pages or recent posts.

Step 4.3: Extract Strategy Insights

For each competitor, analyze:

• Content pillars: What themes do they cover repeatedly?
• Posting frequency: How often do they post per platform?
• Top performing content: What formats/topics get most engagement?
• Content formats: Video %, carousel %, static %, UGC %?
• Tone & style: Professional, funny, educational, relatable?
• Hashtag strategy: What hashtags do they consistently use?
• Influencer/UGC strategy: Do they repost customer content?
• Gaps: What are they NOT covering that you could own?

Compile into Competitor Analysis:

## Competitor Content Analysis

### [Competitor Name]
| Aspect | Finding |
|--------|---------|
| Main platforms | TikTok, Instagram |
| Posting frequency | 1x/day TikTok, 3x/week IG |
| Top content types | How-to videos, UGC reposts |
| Tone | Casual, relatable, humor |
| Content pillars | Recipes, lifestyle, behind-scenes |

### Content Gaps (Your Opportunities)
- Competitor doesn't cover: [topic]
- Underserved format: [format]
- Missing audience segment: [segment]

Step 5: SEO Content Keyword Research

Find keywords with content potential (informational intent).

web_search: "[product category]" content SEO keywords blog topics
web_search: "[product category]" questions people ask FAQ
web_search: "[product category]" how to guide tutorial
web_search: site:answerthepublic.com OR site:alsoasked.com "[product category]"

Categorize by content type:

• How-to keywords: "how to clean portable blender", "how to make smoothies"
• Comparison keywords: "blender vs juicer", "best portable blender for gym"
• Problem keywords: "blender not working", "smoothie too thick"
• Listicle keywords: "best smoothie recipes", "portable blender accessories"

Compile into SEO Content Opportunities:

## SEO Content Keywords

| Keyword | Search Intent | Content Type | Difficulty |
|---------|---------------|--------------|------------|
| how to clean portable blender | Informational | How-to video + blog | Low |
| best protein smoothie recipes | Informational | Listicle + video | Medium |
| portable blender vs regular | Comparison | Comparison blog | Medium |

Step 6: Generate Content Pillars

Based on all research, define 3-5 content pillars:

## Content Pillars

| Pillar | Description | % of Content | Platforms |
|--------|-------------|--------------|-----------|
| **Education** | How-tos, tutorials, tips | 40% | All |
| **Lifestyle** | Product in real life, aesthetics | 25% | TikTok, IG, Pinterest |
| **Social Proof** | Reviews, UGC, testimonials | 20% | All |
| **Behind the Scenes** | Brand story, process, team | 10% | IG, YouTube |
| **Trending/Reactive** | Trend participation, memes | 5% | TikTok, IG |

Step 7: Generate Content Calendar

Create a week-by-week content calendar based on the strategy period.

Calendar format:

## Content Calendar — Week [X]

### Monday
| Platform | Content Type | Topic | Pillar | Caption Hook |
|----------|--------------|-------|--------|--------------|
| TikTok | How-to (30s) | "3 smoothie mistakes you're making" | Education | "Stop doing this..." |
| Instagram | Carousel | Same topic, slide format | Education | "Save this for later ☝️" |

### Wednesday
| Platform | Content Type | Topic | Pillar | Caption Hook |
|----------|--------------|-------|--------|--------------|
| TikTok | Trend | [Current trend] + product | Trending | [Trend audio] |
| Pinterest | Pin | Recipe infographic | Education | "Easy protein smoothie" |

### Friday
| Platform | Content Type | Topic | Pillar | Caption Hook |
|----------|--------------|-------|--------|--------------|
| Instagram | Reel | Customer transformation/UGC | Social Proof | "When @customer said..." |
| Blog | Article | "Best smoothie recipes for weight loss" | SEO | [Meta description] |

Include for each week:

• Posting schedule per platform
• Content type and format
• Topic aligned to content pillar
• Caption hook or headline
• Relevant hashtags or sounds (for social)

---

Mode B Workflow — Audit Existing Content

Step 1: Collect Current Content

Required information from user:

| Info Needed | Example | Why | |-------------|---------|-----| | Social handles | TikTok: @mybrand, IG: @mybrand | To analyze your content | | Platforms active on | TikTok, Instagram, Blog | To know where to look | | Website/blog URL | mybrand.com/blog | To analyze SEO content | | Competitor handles | @competitor1, @competitor2 | For benchmarking | | Current posting frequency | "3x/week on IG, daily on TikTok" | To assess consistency | | Known issues | "Low engagement", "Not growing" | To focus analysis |

If user only provides brand name, search for their presence:

web_search: "[brand name]" TikTok Instagram YouTube official

Fetch content data for each platform:

web_search: site:tiktok.com "@[user handle]" 
web_search: site:instagram.com "[user handle]"
web_search: "[brand name]" content recent posts
web_fetch: [provided URLs if accessible]

Step 2: Analyze Current Performance

Evaluate:

• Content mix: What % is education, lifestyle, promo, etc.?
• Posting frequency: How consistent?
• Platform fit: Right content for right platform?
• Engagement signals: Comments, shares (from visible data)
• Content gaps: What's missing vs. competitors?

Step 3: Generate Gap Analysis

## Content Audit Results

### Current State
| Metric | Your Brand | Competitor Avg |
|--------|------------|----------------|
| Posting frequency | 2x/week | 5x/week |
| Video content % | 20% | 60% |
| UGC/Social proof | 5% | 25% |

### Gaps & Opportunities
| Gap | Impact | Recommendation |
|-----|--------|----------------|
| Low video content | High | Increase to 50% video |
| No how-to content | High | Add 2 tutorials/week |
| Missing TikTok | High | Launch TikTok with 3x/week |

### Action Plan
1. [Immediate action]
2. [Short-term action]
3. [Long-term action]

Step 4: Generate Recommendations

Output improved content calendar (same format as Mode A Step 7).

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Platform-Specific Guidelines

TikTok

• Optimal length: 15-60 seconds for engagement, up to 3 min for tutorials
• Posting frequency: 1-3x daily for growth, 5x/week minimum
• Best formats: Trends + product, how-tos, before/after, POV, storytime
• Hook:

…

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: nexscope-ai
• Source: nexscope-ai/eCommerce-Skills
• License: MIT

Install and usage instructions live in the source repository linked above.