Social Media Content Repurposer

Social Media Content Repurposer

Transform content across platforms with platform-specific optimization.

When to Use This Skill

Activate when the user:

• Asks to "turn this into a Twitter thread"
• Wants to adapt content for different platforms
• Needs to create multiple social posts from one source
• Says "repurpose this blog post"
• Wants platform-specific content variations
• Mentions LinkedIn, Twitter/X, Instagram, Facebook, TikTok
• Needs hashtag suggestions

Instructions

1. Analyze Source Content

• Identify main message and key points
• Extract 3-5 core takeaways
• Note tone and style
• Identify target audience
• Find quotable moments
• Extract statistics or data points

1. Optimize for Twitter/X

• Break into thread (1 hook tweet + 5-10 follow-ups)
• Keep tweets under 280 characters
• Use thread numbers (1/10, 2/10, etc.)
• Create strong hook for first tweet
• Add strategic line breaks for readability
• Include relevant hashtags (2-3 max)
• End with call-to-action
• Consider adding engagement prompts

1. Optimize for LinkedIn

• Professional tone
• 1300-1700 characters (ideal)
• Start with hook question or bold statement
• Use line breaks and emojis strategically
• Include industry-relevant hashtags (3-5)
• Add storytelling elements
• End with discussion prompt
• Format for mobile viewing

1. Optimize for Instagram

• Concise caption (125-150 words ideal)
• First line must hook (before "...more")
• Use line breaks and emojis
• Include 10-20 relevant hashtags
• Add call-to-action
• Suggest visual concepts (for carousel/image)
• Consider Instagram Stories format

1. Optimize for Facebook

• Conversational tone
• Optimal length: 40-80 characters (or 200+ for depth)
• Ask questions to drive engagement
• Use native features (polls, etc.)
• Minimal hashtags (1-2)
• Encourage comments

1. Optimize for TikTok (if applicable)

• Hook in first 3 seconds
• Short, punchy script (30-60 seconds)
• Include trending audio suggestions
• Add on-screen text concepts
• Hashtag strategy (3-5 relevant tags)

Output Format

# Content Repurposing: [Original Title]

## Source Summary
**Original Format**: [Blog post/Article/Video]
**Key Message**: [One sentence]
**Target Audience**: [Description]

---

## Twitter/X Thread (10 tweets)

**Tweet 1/10** (Hook)
[Attention-grabbing opening tweet]

**Tweet 2/10**
[First key point]

**Tweet 3/10**
[Second key point]

[Continue through full thread...]

**Tweet 10/10**
[Summary and CTA]

---

## LinkedIn Post

[Hook paragraph with strong opening]

[Main content with strategic line breaks]

Key takeaways:
• [Point 1]
• [Point 2]
• [Point 3]

[Closing thought or question]

**Hashtags**: #Industry #Topic #Relevant

---

## Instagram Caption

[Strong hook line]

[Concise main message - 3-4 short paragraphs with emojis]

[Call to action]

.
.
.
#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
[continue to 15-20 relevant hashtags]

**Visual Suggestion**: [Description of ideal image/carousel]

---

## Facebook Post

[Conversational opening]

[Brief, engaging content]

[Question to drive comments]

#Hashtag

---

## TikTok Script (if applicable)

**Hook (0-3 sec)**: [Attention grabber]
**Main Content (3-45 sec)**: [Key points delivered quickly]
**CTA (45-60 sec)**: [Call to action]

**On-Screen Text Ideas**:
- [Text 1]
- [Text 2]

**Audio Suggestion**: [Trending sound or style]

**Hashtags**: #FYP #topic #niche

---

## Analytics Recommendations
- Best posting times: [Platform-specific suggestions]
- Engagement tactics: [Specific strategies per platform]
- A/B testing ideas: [Variations to test]

Examples

User: "Turn this blog post into social media content" Response: Extract key points → Create Twitter thread with hook → Write LinkedIn post with professional tone → Generate Instagram caption with hashtags → Provide Facebook version → Include posting strategy

User: "I need to repurpose this podcast episode for social" Response: Summarize key moments → Create quotable tweets → Write LinkedIn article-style post → Generate audiogram caption for Instagram → Suggest TikTok clips → Provide hashtag research

User: "Convert this case study into a Twitter thread" Response: Identify success story arc → Create compelling thread hook → Break down into 8-10 tweet structure → Add data points strategically → End with CTA → Suggest accompanying visuals

Best Practices

• Maintain core message across platforms (don't distort)
• Adapt tone for each platform's culture
• Use platform-specific features (threads, line breaks, etc.)
• Include strong hooks for every version
• Optimize for mobile viewing
• Add strategic emojis (but don't overdo it)
• Research current hashtag performance
• Include clear calls-to-action
• Consider character limits and optimal lengths
• Make first sentence count (especially Instagram)
• Use data and statistics to add credibility
• Add line breaks for scannability
• End with engagement prompts
• Suggest visual content concepts
• Provide posting time recommendations
• Note A/B testing opportunities

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: nicepkg
• Source: nicepkg/ai-workflow
• License: MIT
• Homepage: https://ai-workflow.xiaominglab.com/

Install and usage instructions live in the source repository linked above.