Strategic Sparring
When the user needs to think through a business decision, wants a sparring partner for strategy, needs to pressure-test an idea, or says things like 'I'm trying to decide,' 'should I,' 'what do you think about,' 'help me think through,' 'I'm stuck on.' Not for routine tasks — for the decisions that keep you up at night.
Negotiation
When the user wants to prepare for a negotiation, plan concessions, structure a deal, or handle procurement pushback. Also use when the user says 'they want a discount,' 'help me negotiate this deal,' 'procurement is pushing back,' 'how do I close this deal,' 'they're asking for better terms,' 'contract pushback,' 'they want more for less,' 'how much should I discount,' 'they came back with a cou…
Pipeline Review
When the user wants to review their sales pipeline, score deals, identify risks, clean up dead deals, or prepare for a pipeline review meeting. Trigger phrases: 'review my pipeline,' 'score these deals,' 'which deals are at risk,' 'pipeline health check,' 'prep for my pipeline meeting,' 'deal review,' 'stalled deals,' 'pipeline cleanup,' 'dead deals.' For individual call analysis, see call-debrie…
Watch
When the user wants to read, transcribe, summarize, or research a video — YouTube link, podcast clip, Loom, TikTok, X/Twitter video, local file, or any URL yt-dlp supports. Use when they paste a video URL, say 'transcribe this,' 'summarize this video,' 'what does this video say about X,' 'pull the transcript,' 'analyze this YouTube video,' or hand you a video for content research. Default is fast…
Direct Mail
When the user wants to create physical mail campaigns, dimensional mailers, handwritten notes, or gift sequences for B2B prospecting. Also use when the user says 'direct mail,' 'send a package,' 'dimensional mailer,' 'handwritten note,' 'physical mail campaign,' 'gift send,' 'ABM mailer,' 'executive gifting,' 'account-based direct mail,' 'send something to their office,' 'physical touch,' 'lumpy…
Invoice Generator
Generate a professional PDF invoice from a one-sentence description, with line items, totals, tax, and payment terms. Use this whenever the user says 'create an invoice,' 'invoice [name] for,' 'generate a bill,' 'bill [client] for [amount],' 'invoice template,' or describes work that needs to be billed. The first run sets up the user's invoice template (their business info, payment details, defau…
Demo Script
When the user wants to build a demo script, plan a product demo, create a tailored product presentation, do a POC walkthrough, or show the product. Also use when the user says 'write a demo script,' 'help me prep for a demo,' 'plan a product walkthrough,' 'product presentation,' 'POC walkthrough,' 'show the product.' For buyer research before the demo, see buyer-persona. For competitive positioni…
Cold Email
When the user wants to write cold outbound emails, craft prospecting email copy, build follow-up sequences, or fix emails that aren't getting replies. Also use when the user says 'write a cold email,' 'prospecting email,' 'outbound email copy,' 'follow-up email,' 'outreach email,' 'sales email,' 'cold outreach,' 'email sequence,' 'write me an email to a prospect,' 'my emails aren't getting replie…
Step Back
Pause and critically reflect on the direction of the current conversation. Use this whenever the user says 'take a step back,' 'let's zoom out,' 'are we sure about this,' 'wait — am I missing something,' 'sanity check this,' 'pressure test this,' 'are we going down the wrong path,' or expresses doubt about where the discussion has gone. Also use proactively if you notice the conversation has accu…
Financial Review
When the user wants to review their business finances, understand their P&L, check cash position, plan spending, review unit economics, or says things like 'financial review,' 'look at my numbers,' 'P&L review,' 'cash flow,' 'can I afford to hire,' 'pricing review,' 'unit economics,' 'how's my business doing financially.' Works with whatever level of financial detail they have.
Sales Context
When the user wants to define or update their sales context, ICP, value proposition, or sales motion. Also use when the user says 'set up sales context,' 'define my ICP,' 'describe my sales motion,' 'set up my playbook,' 'configure sales,' 'define my target market,' 'who should I sell to,' 'set up my sales foundation.' For deep buyer research, see buyer-persona. For competitive positioning, see c…
Morning Briefing
Generate a daily briefing dashboard that pulls calendar, email, and news into one interactive HTML page. Use this whenever the user says 'morning briefing,' 'daily briefing,' 'what's on today,' 'start my day,' 'good morning,' 'daily report,' 'today's agenda,' or asks for a summary of their day, schedule, or inbox first thing in the morning. Also use when the user wants to set up a recurring daily…
Workflow Visualizer
Generate an interactive HTML diagram of the user's business systems, workflows, or tooling — showing how everything connects, where data flows, which AI agents / scheduled tasks run when, and how processes hang together. Use this whenever the user says 'visualize my workflow,' 'map my systems,' 'show me how this all connects,' 'business OS,' 'system diagram,' 'workflow map,' or wants to see the a…
Delegation
When the user feels like a bottleneck, needs to hand off responsibilities, wants to free up their time, or says things like 'I'm the bottleneck,' 'I need to delegate,' 'I'm doing too much,' 'what should I stop doing,' 'how do I hand this off,' 'I can't scale myself,' 'team can't operate without me.' Maps to the 5 Levels of CEO Evolution: Doer → Delegator → Director → Designer → Decider.
Weekly Report
Produces a weekly report summarizing what happened this week — completed work, what stalled, decisions made, next week's priorities. Pulls from calendar, messaging, and any work logs in the project folder. Use when the user asks for a weekly report, Friday recap, weekly review, or end-of-week summary. Best run as a scheduled task late Friday afternoon.
One On Ones
When the user needs to prepare for a 1:1 with a direct report, give feedback to a team member, handle a performance conversation, or says things like '1:1 with,' 'one on one,' 'give feedback to,' 'performance review,' 'how do I tell my [employee],' 'difficult conversation with,' 'skip-level,' 'coaching my team.' For founder-to-team management, not peer meetings.
Call Debrief
When the user wants to debrief a sales call, analyze a call transcript, extract action items, or review what happened on a prospect call. Trigger phrases: 'debrief this call,' 'analyze my call notes,' 'what happened on that call,' 'review this transcript,' 'I just got off a call,' 'how did my call go,' 'call recap,' 'post-call review,' 'grade this call.' For pre-call planning, see discovery-call.…
Buyer Persona
When the user wants to build buyer personas, map buying committees, understand their champion and blocker profiles, or figure out who's involved in deals. Also use when the user says 'build a persona,' 'who am I selling to,' 'map the buying committee,' 'understand my buyer,' 'buying process,' 'who's involved in the deal,' 'decision maker mapping,' 'champion profile,' 'who blocks my deals,' 'buyer…
Decision Journal
Log a decision the user is making (or has made), with full context — the call, the alternatives, the reasoning, the expected outcome, and what would prove it wrong. Then pattern-match against past decisions to flag relevant prior bets. Use this whenever the user says 'log this decision,' 'I'm deciding to,' 'we're going with,' 'pattern from past decisions,' 'have I made a call like this before,' '…
Outbound Sequence
When the user wants to design a multi-channel outbound sequence or cadence. Also use when the user says 'build me a sequence,' 'create a cadence,' 'how many touches,' 'what's the right sequence,' 'multi-channel outreach plan,' 'design my outbound,' 'how should I follow up,' 'SDR playbook,' 'outbound motion,' 'sales sequence,' 'follow-up strategy,' 'prospecting cadence,' or 'drip sequence.' For in…
Inbox Triage
Processes a batch of emails — categorizes them, drafts responses where appropriate, and tells the user which ones need a human decision. Use when the user asks to triage the inbox, clear email, batch-process email, or prep email responses. Best run once or twice a day, not continuously.
Meeting Prep
Generate a pre-meeting briefing dashboard before a call, or process post-meeting notes into a follow-up email and action items. Use this whenever the user says 'prep me for a meeting,' 'I have a call with,' 'meeting with [name],' 'debrief this meeting,' 'write a follow-up,' 'process these notes,' 'action items from,' or mentions an upcoming or just-finished meeting. Works for sales calls, investo…
Meeting Debrief
Turns raw meeting notes or a rough recap into structured action items, a follow-up email draft, and a saved record for future reference. Use when the user says they just finished a meeting, wants to debrief a call, needs to send a follow-up, or wants to capture notes from a meeting. Pairs with meeting-prep — saves to the same attendee/topic file pattern.
Meeting Prep
Produces a one-page brief before a meeting — who's attending, what's been discussed before, what to expect, what to ask. Pulls from calendar, email threads with the attendees, any prior meeting notes, and project context. Use when the user asks to prep for a meeting, get ready for a call, or brief me on an upcoming meeting.
Quarterly Review
When the user wants to do a quarterly review, reflect on the past quarter, plan the next quarter, reset strategic priorities, or says things like 'quarterly review,' 'end of quarter,' 'Q1/Q2/Q3/Q4 review,' 'quarterly planning,' 'what should we focus on next quarter,' 'strategic reset.' The 90-minute big sibling of weekly-review.
Discovery Call
When the user wants to plan a discovery call, build discovery questions, qualify a lead, or prep for a first call with a prospect. Also use when the user says 'prep for a discovery call,' 'write discovery questions,' 'help me qualify this deal,' 'qualify a lead,' 'first call with a prospect,' 'initial meeting.' For deep buyer research before the call, see buyer-persona. For post-call analysis, se…
Brain Dump
Take a messy stream-of-consciousness dump from the user (typed or transcribed from voice) and turn it into a structured set of projects, tasks, and connections to existing work. Use this whenever the user says 'brain dump,' 'let me dump some thoughts,' 'getting this out of my head,' 'unload some stuff,' 'process this for me,' or starts rambling without a clear ask. Also use when the user pastes a…
Competitive Intel
When the user wants to build competitive battle cards, positioning statements, trap-setting questions, or displacement strategies for sales calls. Also use when the user says 'competitive analysis,' 'how do we beat [competitor],' 'build battle cards,' 'we keep losing to [competitor],' 'prospect is comparing us to,' 'competitive deal,' 'displacement,' 'how do we position against,' 'they're already…
Win Loss Analysis
When the user wants to analyze why deals were won or lost, find patterns across closed deals, or extract competitive intelligence from deal outcomes. Trigger phrases: 'why did we lose that deal,' 'win-loss review,' 'analyze our closed deals,' 'what are we losing to,' 'deal post-mortem,' 'why do we keep losing to [competitor],' 'deal autopsy,' 'competitive losses,' 'why did we win that deal.' For…
Deep Research
Research a topic deeply across multiple sources and produce a sourced, bite-sized brief the user can read in 5 minutes. Use this whenever the user says 'research,' 'deep dive on,' 'tell me about,' 'what's the latest on,' 'do a brief on,' 'TL;DR of [topic],' 'catch me up on,' or asks about something they want to understand quickly but well. Works for AI tools, companies, people, technical concepts…
Carousels
Turns a piece of Craig's content (an email, a YouTube script, an essay, or pasted text) into a polished image carousel publishable to both LinkedIn and Instagram from one set of 1080x1350 slides. Distills the source into 5-8 one-idea-per-slide beats, generates hand-drawn infographic illustrations with GPT Image (OpenAI), renders pixel-perfect on-brand slides via headless browser, assembles a Link…
Personal Crm
Maintain a personal CRM — track relationships, last-touch dates, follow-ups owed, context from past conversations, and who deserves a check-in. Use this whenever the user says 'who do I owe a follow-up to,' 'when did I last talk to,' 'personal CRM,' 'track this contact,' 'log this conversation,' 'who should I check in with,' 'add [name] to my contacts,' or asks about their relationships and follo…
Hiring
When the user needs to hire someone, write a job post, evaluate candidates, plan an interview process, decide between candidates, or says things like 'I need to hire,' 'write a job description,' 'interview questions for,' 'should I hire,' 'evaluate this candidate,' 'hiring plan,' 'who should I hire next.' Covers the full hiring lifecycle for founders at small teams.
Ralph
Autonomous PRD implementation loop — turns GitHub issues into shipped code using TDD, code review gates, and Docker sandbox isolation. The execution engine for the grill-me → write-a-prd → prd-to-issues → ralph pipeline.
Contract Review
Review a contract, agreement, terms-of-service, MSA, NDA, employment agreement, vendor SOW, or any legal document. Flag risks, missing terms, unusual clauses, and points worth negotiating. Use this whenever the user says 'review this contract,' 'look at this agreement,' 'is this contract fair,' 'red flags in this,' 'should I sign,' 'help me negotiate,' 'check this NDA,' or attaches/pastes any con…
Cold Call
When the user wants to write cold call scripts, handle phone objections, plan dial blocks, or craft voicemails. Also use when the user says 'cold call script,' 'phone script,' 'phone prospecting,' 'voicemail script,' 'call opener,' 'gatekeeper script,' 'dial block,' 'cold calling,' 'SDR script,' 'outbound calling.' For multi-channel sequence design, see outbound-sequence. For post-call analysis,…
Linkedin Outreach
When the user wants to write LinkedIn connection requests, InMails, DM sequences, build a social selling strategy, or use Sales Navigator for prospecting. Also use when the user says 'LinkedIn message,' 'connection request,' 'InMail template,' 'social selling,' 'LinkedIn outreach,' 'social selling strategy,' 'LinkedIn prospecting,' 'Sales Navigator,' 'LinkedIn DM,' 'LinkedIn video message,' 'Link…
Slide Deck
Generate a polished, presentation-ready HTML slide deck from a topic, document, or set of notes. Use this whenever the user says 'make a slide deck,' 'build a presentation,' 'turn this into slides,' 'create a deck for,' 'pitch deck,' 'investor deck,' 'training deck,' or asks for slides on any topic. Outputs a single self-contained HTML file with scroll-snap navigation and a clean visual system. T…
Morning Brief
Produces a short morning briefing from the user's calendar, inbox, and messaging apps — today's schedule, the emails that actually need attention, the top three priorities for the day. Use when the user asks for a morning brief, daily summary, start-of-day briefing, or variations. Best run as a scheduled task weekday mornings.
Weekly Review
When the user wants to do a weekly review, check in on business progress, reflect on the week, plan next week's priorities, or says things like 'weekly review,' 'how did this week go,' 'what should I focus on next week,' 'end of week check-in,' 'Sunday review,' 'weekly retro.' A structured CEO operating rhythm in 15 minutes.
Explainer Infographic
Generate an animated, interactive HTML page that explains a complex concept through real-world analogies, visual diagrams, and progressive disclosure. Use this whenever the user says 'explainer infographic,' 'explain how X works,' 'make an explainer for,' 'visualize this concept,' 'turn this into a visual,' 'help me understand X visually,' or asks to break down a topic in a bite-sized visual form…
Shape
Use when you have a rough product idea and want a complete PRD without sitting through an interactive grilling. Claude walks the full decision tree (edge cases, modules, schema, testing, security), self-answers with software-engineering best practices, streams the Q&A live so you can override, and writes the PRD locally with an option to push as a GitHub issue.
Expense Report
Scan a folder of receipts (PDFs, images, screenshots) and produce a categorized expense spreadsheet plus a dashboard summarizing the period. Use this whenever the user says 'process my receipts,' 'expense report,' 'categorize these expenses,' 'tax prep,' 'monthly/quarterly expenses,' 'bookkeeping,' or points you at a folder of receipts. The skill works on whatever's in the folder — no setup requi…
Referral Intro
When the user wants to ask for a warm introduction, build a referral program, or systematize their referral channel. Also use when the user says 'get me an intro,' 'ask for a referral,' 'write a forwardable email,' 'warm introduction,' 'partner referral,' 'reference request,' 'intro email,' 'leverage my network,' 'referral program,' 'ask for an intro at dinner,' or 'track referrals in CRM.' For c…
General
A Claude skill from TheCraigHewitt/skills.
Content Repurpose
When the user wants to turn one piece of content into many, repurpose a video/podcast/post for other platforms, create social posts from long-form content, or says things like 'repurpose this,' 'turn this into,' 'social posts from,' 'newsletter from this video,' 'clips from this.' Takes one input and multiplies it across platforms.
Research Brief
Produces a one-page research brief on a topic, person, or company — what they do, what matters, what's changed recently, sources. Use when the user asks to research, look into, brief me on, or get context on a specific topic, company, competitor, or person. Pulls from the web, any project context, and recent emails involving the subject.
Prospect Research
When the user needs to research a prospect before a sales call, wants a pre-call intelligence brief, needs to understand a potential customer or partner, or says things like 'research this company,' 'I have a call with [company],' 'what should I know about,' 'prep me on this prospect,' 'look into [company] before my call.' For discovery call planning, see meeting-prep.
Forecast
When the user wants to forecast sales revenue, build a commit/upside/best-case forecast, calculate weighted pipeline, predict whether they'll hit their number, or run a forecast call. Trigger phrases: 'will we hit quota,' 'forecast this quarter,' 'weighted pipeline,' 'build a sales forecast,' 'commit number,' 'are we going to hit the number,' 'revenue projection,' 'what's our gap,' 'pipeline math…
Lead Research
When the user wants to research accounts, contacts, or build target lists. Also use when the user says 'research this company,' 'find decision makers,' 'build a target list,' 'who should I reach out to,' 'what's their tech stack,' 'who's the buyer,' 'map the org,' 'enrich these contacts,' 'score these accounts,' 'is this company a fit,' 'qualify this lead,' 'who owns the budget,' or 'should I pur…
Dashboard Builder
Build an interactive HTML dashboard from any data source — a CSV file, a folder of files, a spreadsheet, or pasted numbers. The dashboard shows KPIs, charts, and lets the user filter and explore. Use this whenever the user says 'build a dashboard,' 'visualize this data,' 'turn this into a dashboard,' 'KPI dashboard,' 'metrics dashboard,' 'show me trends in,' or has data they want to see and explo…
Inbox Triage
Process the user's email inbox: triage everything unread, classify by importance, draft replies for things that need one, and produce an HTML report of what was handled. Use this whenever the user says 'triage my inbox,' 'process my email,' 'clean up my inbox,' 'go through my emails,' 'draft replies for me,' 'inbox zero,' 'what emails need a reply,' or asks you to handle, scan, summarize, or resp…
Doc Summarize
Summarizes a long document, PDF, transcript, or report into a clear one-page brief with the key takeaways, notable quotes, and any action items. Use when the user asks to summarize, TLDR, give me the short version of, or digest a document. Works on files in the project folder or uploaded directly.
Event Networking
When the user wants to prospect around conferences, trade shows, dinners, or networking events. Also use when the user says 'conference outreach,' 'event follow-up,' 'book meetings at a conference,' 'host a dinner,' 'trade show strategy,' 'event ROI,' 'booth strategy,' 'conference plan,' 'networking strategy,' 'speaking opportunity,' 'after-party networking,' 'virtual event,' or 'co-sponsor.' For…
Sales Comp
When the user wants to design a sales compensation plan, set quotas, build accelerators, model plan costs, handle clawbacks, or create SPIFs. Trigger phrases: 'design a comp plan,' 'set sales quotas,' 'build accelerators,' 'sales compensation,' 'OTE structure,' 'SPIF design,' 'commission structure,' 'how much should I pay my sales team,' 'sales bonus,' 'variable compensation.' For quota-setting i…
Proposal Pricing
When the user wants to build a proposal, structure pricing, create an SOW, or present a deal to a prospect. Also use when the user says 'write a proposal,' 'help me price this deal,' 'create an SOW,' 'build a pricing page,' 'put together a quote,' 'send them pricing,' 'scope this out,' 'write up the deal,' 'draft the SOW,' 'pricing options for this deal.' For negotiation after the proposal is sen…
Objection Handling
When the user wants to prepare for objections, build an objection playbook, handle a specific objection, or deal with a prospect who went dark. Also use when the user says 'how do I handle this objection,' 'they said it's too expensive,' 'build me an objection playbook,' 'prospect went dark,' 'they ghosted me,' 'they said they'll think about it.' For competitive objections, see competitive-intel.…