Ig Repurpose

IG Repurpose -- Cross-platform content repurposing

Key references:

• references/repurpose-playbook.md -- platform-specific rules, adaptation patterns, timing offsets
• references/format-specs.md -- Instagram format specs (source format reference)
• references/content-rules.md -- brand voice baseline for adaptation

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Phase 1: Source Analysis

Identify and analyze the Instagram post to repurpose:

1. Post identification: Get the post URL, ID, or description from the user.
2. Content extraction: Document the following from the source post:

• Format (Reel, Carousel, Single Image, Story)
• Duration (if video)
• Caption (full text)
• Hook (first 3 seconds or cover slide)
• Core message (one sentence summary)
• CTA (what action was requested)
• Performance data (if available: engagement rate, saves, shares)
• Visual assets list (clips, images, graphics)

1. Repurpose potential assessment:

• Is the content evergreen or time-sensitive?
• Is it platform-specific (e.g., uses IG-only features like polls)?
• Does it contain affiliate content (disclosure rules change per platform)?
• How well did it perform on Instagram? (high performers repurpose best)

1. Ask the user which target platforms to repurpose for, or suggest based on content type.

Phase 2: Platform Adaptation

Apply platform-specific rules for each target:

TikTok

| Dimension | Rule | |-----------|------| | Aspect Ratio | 9:16 (same as Reels) | | Duration | 15-60s optimal (shorter than IG Reels) | | Hook | Must be faster. First 1 second, not 3. | | Text Overlays | Larger, more frequent. TikTok audience skims faster. | | Audio | Replace IG audio with trending TikTok sound if possible | | Caption | Shorter (max 150 chars for visibility). Hashtags: 3-5 niche. | | CTA | "Folgen fuer mehr" or "Teil 2?" (TikTok rewards follow CTAs) | | Posting Delay | Post 24-48 hours AFTER Instagram (IG gets priority) | | Watermark | REMOVE any Instagram watermark before posting to TikTok |

YouTube Shorts

| Dimension | Rule | |-----------|------| | Aspect Ratio | 9:16 | | Duration | 30-60s optimal (YouTube rewards slightly longer Shorts) | | Hook | Same as IG, but add a title card in first frame | | Text Overlays | Standard size, YouTube compresses less than TikTok | | Audio | Original audio preferred (YouTube values original content) | | Caption | Title: max 100 chars with keyword. Description: full IG caption adapted. | | CTA | "Abonnieren" or comment prompt (YouTube values watch time + comments) | | Posting Delay | Post 48-72 hours after Instagram | | SEO | Add 3-5 relevant keywords in title and description |

LinkedIn

| Dimension | Rule | |-----------|------| | Format | Convert to text post with image, or native video (1:1 or 16:9) | | Tone | Professional but personal. Remove casual slang, keep vulnerability. | | Hook | LinkedIn hook = first 2 lines before "...mehr anzeigen". Must earn the click. | | Length | 800-1500 characters for text posts | | Structure | Short paragraphs (1-2 sentences each), line breaks between. | | CTA | "Was ist eure Erfahrung?" or thought-provoking question | | Hashtags | 3-5 professional hashtags (#Fitness, #Ernaehrung, #Gesundheit) | | Language | Can be German or English depending on audience. Ask user. | | Posting Delay | Post 3-7 days after Instagram (different audience cycle) |

Email Newsletter

| Dimension | Rule | |-----------|------| | Format | Text-based with 1-2 images maximum | | Tone | More intimate than social media. Direct "du" address. | | Hook | Subject line = adapted IG hook (curiosity gap or benefit) | | Length | 300-500 words | | Structure | Hook > Story/Context > Key Insight > CTA | | CTA | Link to product, reply prompt, or forward prompt | | Personalization | Reference subscriber relationship ("Als Teil der Community...") | | Images | Use 1 key image from the IG post, not the full carousel | | Timing | Send within 7 days of IG post while topic is fresh |

Blog Post

| Dimension | Rule | |-----------|------| | Format | Long-form article (800-1500 words) | | Tone | Educational, authoritative, still personal | | Structure | H2 sections expanding on each carousel slide or reel segment | | SEO | Target 1 primary keyword, 3-5 secondary keywords | | Hook | Blog title = SEO-optimized version of IG hook | | CTA | Internal links to related content, email signup, or product | | Images | Repurpose IG visuals with alt text for SEO | | Timing | Publish within 14 days of IG post |

Phase 3: Format Conversion

For each target platform, specify technical conversion needs:

Video Conversions

• Source aspect ratio > target aspect ratio (crop/reframe if needed)
• Duration adjustments (trim, cut, or extend)
• Audio replacement or retention
• Watermark removal
• Text overlay repositioning (safe zones differ per platform)
• Export settings (resolution, bitrate, format)

Image Conversions

• Resize for platform optimal dimensions
• Text overlay adjustments for readability at platform-native size
• Color profile check (sRGB for web)

Text Conversions

• Caption adaptation (length, tone, structure)
• Hashtag strategy per platform
• CTA adaptation
• SEO optimization (for blog and YouTube)

Phase 4: Voice Adaptation

Adjust the brand voice for each platform while keeping core identity:

| Platform | Voice Adjustment | |----------|-----------------| | TikTok | More casual, faster paced, trend-aware. "Alter, DAS musst du wissen" | | YouTube Shorts | Slightly more informative, keyword-conscious. "In 60 Sekunden erklaert" | | LinkedIn | Professional-personal hybrid. Drop fitness slang, keep personal stories. | | Newsletter | Most intimate. Like writing to a friend. "Hey, ich wollte dir was erzaehlen" | | Blog | Most authoritative. Backed by sources, structured, SEO-friendly. |

Voice Rules Per Platform

• NEVER copy-paste the IG caption to another platform unchanged
• Each platform version must feel native to that platform
• Core message stays the same, delivery changes
• Humor and casual tone scale: TikTok > IG > Newsletter > YouTube > LinkedIn > Blog

Phase 5: Quality Check

For each platform adaptation, verify:

• [ ] Format matches platform specifications (aspect ratio, duration, dimensions)
• [ ] Hook is adapted for platform-specific consumption patterns
• [ ] Tone matches platform expectations (not too casual for LinkedIn, not too formal for TikTok)
• [ ] CTA is platform-appropriate
• [ ] No Instagram-specific references left ("Link in Bio" on LinkedIn, etc.)
• [ ] Affiliate disclosures adapted for platform-specific requirements (if applicable)
• [ ] Posting delay schedule is set (IG gets priority)
• [ ] No watermarks from source platform

Phase 6: Delivery

Output per-platform briefs:

## Repurpose Brief

**Source Post:** [IG post reference]
**Source Format:** [Reel/Carousel/Image]
**Source Performance:** [engagement rate, saves, shares]
**Target Platforms:** [list]

---

### TikTok Version
**Format:** [video specs]
**Duration:** [adjusted duration]
**Hook:** "[adapted hook]"
**Caption:** "[full adapted caption]"
**Audio:** [original / trending sound suggestion]
**CTA:** "[platform CTA]"
**Post Date:** [date, 24-48h after IG]
**Technical Notes:** [crop, trim, watermark removal]

---

### LinkedIn Version
**Format:** [text + image / video]
**Hook (first 2 lines):** "[adapted hook]"
**Body:** "[full adapted text]"
**CTA:** "[platform CTA]"
**Hashtags:** [list]
**Post Date:** [date, 3-7 days after IG]

---

[Repeat for each target platform]

### Production Checklist
- [ ] Video re-exported at correct specs per platform
- [ ] Watermarks removed
- [ ] Text overlays repositioned for safe zones
- [ ] Captions written and reviewed per platform
- [ ] Posting schedule set with correct delays

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: nicojunk
• Source: nicojunk/claude-ig
• License: MIT

Install and usage instructions live in the source repository linked above.