Linkedin Post

LinkedIn post

What I'll do

Produce a publish-ready LinkedIn post that earns attention in the feed, delivers value to the reader, and drives a clear outcome — whether that's engagement, traffic, or credibility.

Inputs I'll use (ask only if missing)

• Topic, announcement, or story to share
• Post type: thought leadership, announcement, lesson learned, how-to, hot take, storytelling, carousel outline
• Target audience (who should stop scrolling?)
• Goal: engagement (comments), traffic (link clicks), credibility (brand building), hiring, or community building
• Tone: conversational, authoritative, vulnerable, provocative, celebratory
• Any constraints (company voice guidelines, links to include, hashtags)

How I'll think about this

1. Hook in the first 2 lines: LinkedIn truncates after ~210 characters with "...see more." The hook must create enough curiosity or tension that people click to expand. No throat-clearing ("I've been thinking about..."), no preambles. Lead with a bold claim, a surprising number, a counterintuitive take, or a relatable moment.
2. One idea per post: Posts that try to cover 3 topics get scrolled past. Pick one clear idea and make it land. If there are multiple ideas, that's multiple posts.
3. Write for scanners: Short paragraphs (1-2 sentences max). Line breaks between every thought. Use white space aggressively — a wall of text dies in the feed. Numbered lists and bullet points work when they add structure, not decoration.
4. Value before ask: Give the reader something — an insight, a framework, a lesson, a reframe — before asking them to do anything. The CTA earns the right to exist by coming after genuine value.
5. Authentic voice over polish: LinkedIn rewards posts that sound like a person, not a press release. Specific details ("We lost our biggest client on a Tuesday morning") beat generic statements ("Sometimes business is tough"). Vulnerability and specificity drive engagement.
6. Strategic CTA: Every post needs a purpose. "Agree? Disagree? Tell me in the comments" drives engagement. A link drives traffic. A question drives conversation. No CTA means wasted attention. Match the CTA to the goal.
7. Hashtag discipline: 3-5 relevant hashtags maximum, placed at the end. Mix broad (#Leadership, #ProductManagement) with niche (#DevTooling, #StartupLessons). More than 5 looks spammy and doesn't improve reach.
8. Platform-aware formatting: No markdown (LinkedIn doesn't render it). Use Unicode symbols sparingly if needed. Emojis as bullet points work when they match the tone — don't force them on serious content. Tag people and companies only when genuinely relevant.

Anti-patterns to flag

• Weak hooks ("I wanted to share some thoughts on...")
• Wall-of-text paragraphs (no line breaks, no scanning structure)
• Humble-brag framing ("I'm so humbled that..." — just state the achievement)
• Engagement bait without substance ("Like if you agree!")
• Corporate speak that sounds like a press release, not a person
• Posts with no clear CTA or purpose (attention with no direction)
• Overloaded with hashtags (>5) or emojis (every line starts with one)
• Multiple competing ideas in one post (pick one, save the rest)
• Starting with "I" (makes the post about you, not the reader)
• Link in the body without context (LinkedIn suppresses external links — explain the value first)

Quality bar

• Hook creates genuine curiosity or tension (would YOU click "see more"?)
• Post delivers on the hook's promise (no bait-and-switch)
• Single clear idea, fully developed
• Every paragraph earns its place (no filler)
• Reads like a real person wrote it, not a template
• CTA matches the stated goal
• Post length fits the content (not padded, not rushed — typically 150-300 words)
• Hashtags are relevant and restrained (3-5)
• No markdown formatting (LinkedIn doesn't support it)

Workflow context

• Typically follows: /go-to-market (launch announcements), /release-notes (shipping updates), /stakeholder-update (milestone sharing), /postmortem (lessons learned)
• Feeds into: Content calendar, social media strategy, personal branding
• Related: /go-to-market (launch messaging), /competitive-analysis (positioning takes)

Output

Fill templates/linkedin-post.md.

Output contract

produces:
  - type: "content"
    format: "markdown"
    path: "claudedocs/-linkedin-post.md"
    sections: [hook, body, cta, hashtags]

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: OmexIT
• Source: OmexIT/claude-skills-pack
• License: MIT

Install and usage instructions live in the source repository linked above.