Funnel Strategy

Funnel Strategy

Before building anything, define the strategy. A funnel without strategy is just a collection of pages.

Discovery Questions

Ask the user these questions (skip any they've already answered):

1. Business Model

• What are you selling? (Product, service, course, SaaS, membership, etc.)
• What is the price point? (Determines funnel complexity)
• < $50 → Simple opt-in or tripwire funnel
• $50–$500 → Direct response or webinar funnel
• $500–$2,000 → Webinar or challenge funnel
• $2,000+ → Application funnel or multi-step sales process

2. Target Audience

• Who is your ideal customer? (Demographics, psychographics)
• What is their #1 pain point?
• What have they tried before that didn't work?
• What would success look like for them?

3. Traffic Source

• Where will traffic come from?
• Paid ads (Facebook, Google, YouTube) → Need strong above-the-fold hook
• Organic/SEO → Need content-rich pages with SEO optimization
• Social media → Need share-friendly design and social proof
• Email list → Can be more direct with the offer
• Affiliate/JV → Need strong affiliate tools page

4. Conversion Goal

• What is the primary action you want visitors to take?
• Email opt-in → Lead gen funnel
• Purchase → Sales funnel
• Book a call → Application funnel
• Register for event → Webinar/challenge funnel
• Start free trial → SaaS funnel

5. Assets Available

• Do you have existing copy, testimonials, case studies?
• Do you have brand guidelines (colors, fonts, logos)?
• Do you have product images or videos?
• Do you have an existing email provider?

Strategy Output

After discovery, produce a Funnel Blueprint with:

FUNNEL BLUEPRINT
================
Goal: [Primary conversion goal]
Funnel Type: [Recommended type]
Pages: [List of pages in order]
Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you]
Price Point: [Amount]
Lead Magnet: [What you're offering for free]
Key Objections: [Top 3 objections to address]
Urgency Mechanism: [Deadline, scarcity, or exclusivity angle]
Success Metric: [Target conversion rate]

Price Point → Funnel Type Matrix

| Price | Recommended Funnel | Pages | Complexity | |---|---|---|---| | Free (lead gen) | Opt-in | 2 | Low | | $1–$47 | Tripwire | 3–4 | Low | | $47–$297 | Direct Response | 3–5 | Medium | | $297–$997 | Webinar | 4–6 | Medium | | $997–$2,997 | Challenge | 5–8 | High | | $2,997+ | Application | 4–6 | High | | Recurring | SaaS / Membership | 4–6 | High | | Physical products | E-commerce | 3–5 | Medium |

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: ominou5
• Source: ominou5/funnel-architect-plugin
• License: MIT
• Homepage: https://www.skool.com/agashic-5136

Install and usage instructions live in the source repository linked above.