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Optin Funnel

skill-ominou5-funnel-architect-plugin-optin-funnel · by ominou5

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Install

$ agentstack add skill-ominou5-funnel-architect-plugin-optin-funnel

✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

  • Prompt-injection patterns
  • Secret / credential exfiltration
  • Dangerous shell & filesystem operations
  • Untrusted network calls
  • Known-malicious package signatures

What it can access

  • Network access No
  • Filesystem access No
  • Shell / process execution No
  • Environment & secrets No
  • Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

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About

Opt-In Funnel

The simplest and most common funnel type. Two pages: a squeeze page and a thank-you page.

Funnel Flow

Traffic → Squeeze Page → Thank You Page
              │                │
         [Email Form]    [Deliver Lead Magnet]
                              [Upsell / Next Step]

Pages

Page 1: Squeeze Page

Purpose: Capture the visitor's email in exchange for a lead magnet.

Required Elements:

  1. Headline — Benefit-driven, focused on the lead magnet value
  2. Sub-headline — Specificity about what they'll get
  3. Lead magnet visual — Image/mockup of the PDF, checklist, etc.
  4. 3–5 bullet points — What's inside the lead magnet
  5. Opt-in form — Email field + CTA button (name field optional)
  6. Social proof — Number of subscribers or a mini-testimonial
  7. Privacy line — "We respect your privacy. Unsubscribe anytime."

CTA Examples:

  • "Get My Free [Lead Magnet Name] →"
  • "Download the [Number]-Step [Topic] Now"
  • "Send Me the Free Guide"
  • "Yes, I Want the Checklist!"

What to REMOVE:

  • Navigation menu (no escape routes)
  • Multiple CTAs competing for attention
  • Long-form copy (this is a squeeze page, not a sales page)
  • Pricing or payment-related content

Page 2: Thank You Page

Purpose: Deliver the lead magnet and introduce the next step.

Required Elements:

  1. Confirmation message — "Check your email for [Lead Magnet]"
  2. Inline delivery — Direct download link (don't rely solely on email)
  3. Next step CTA — Introduce a related offer, webinar, or content
  4. Social share buttons — "Share this with a friend who needs it"

Optional upsells:

  • Low-ticket offer ($7–$27 tripwire)
  • Webinar registration
  • Free trial of main product
  • Join a community/group

Conversion Benchmarks

| Metric | Good | Great | Elite | |---|---|---|---| | Opt-in rate | 25% | 35% | 50%+ | | Email open rate (welcome) | 40% | 55% | 70%+ | | Thank-you page CTA click | 10% | 20% | 30%+ |

Lead Magnet Ideas by Niche

| Niche | Lead Magnet Ideas | |---|---| | Marketing | "The 7-Step Facebook Ad Template" | | Health | "5-Day Meal Plan PDF" | | Finance | "Monthly Budget Spreadsheet" | | SaaS | "Free ROI Calculator" | | Real Estate | "Home Buyer's Checklist" | | Coaching | "The Goal-Setting Worksheet" | | E-commerce | "10% Off Your First Order" |

A/B Test Recommendations

  1. Headline — Test problem-focused vs. solution-focused
  2. CTA button color — Test accent color vs. green
  3. Form fields — Test email-only vs. name + email
  4. Lead magnet name — Test different framing angles
  5. Social proof — Test with vs. without subscriber count

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Install and usage instructions live in the source repository linked above.

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Versions

  • v0.1.0 Imported from the upstream source.