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SKILL verified MIT Self-run

Market Segments

skill-phuryn-pm-skills-market-segments · by phuryn

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

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Install

$ agentstack add skill-phuryn-pm-skills-market-segments

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Security review

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No issues found. Passed automated security review. · v0.1.0 How review works →

  • ✓ Prompt-injection patterns
  • ✓ Secret / credential exfiltration
  • ✓ Dangerous shell & filesystem operations
  • ✓ Untrusted network calls
  • ✓ Known-malicious package signatures

What it can access

  • ✓ Network access No
  • ✓ Filesystem access No
  • ✓ Shell / process execution No
  • ✓ Environment & secrets No
  • ✓ Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

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Reliability & compatibility

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About

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

  1. Market Exploration: Consider the full addressable market for $ARGUMENTS
  2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
  3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments
  4. Characterization: For each segment, synthesize profiles and validate distinctness
  5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

  • Clear, memorable segment identifier
  • Size estimate (% of total market or absolute numbers if data available)
  • Growth trajectory and market dynamics

Key Demographics & Firmographics

  • Core characteristics (age, role, company size, industry, geography, etc.)
  • Decision-maker profiles if B2B

Jobs-to-be-Done

  • Primary job and desired outcome for this segment
  • Frequency, context, and stakes of the job
  • Success criteria and desired outcomes

Key Pain Points & Obstacles

  • Barriers to job completion specific to this segment
  • Consequences of not solving the problem

Desired Gains & Success Factors

  • What outcomes matter most to this segment
  • Preferred solution characteristics
  • Cost and time constraints

Product Fit Analysis

  • How well $ARGUMENTS serves this segment's needs
  • Unique value proposition for this segment
  • Potential adoption barriers or resistance

Competitive Landscape

  • Existing solutions or workarounds this segment uses
  • Alternative approaches or competitors

Best Practices

  • Ensure segments are measurable, accessible, and distinct
  • Prioritize segments with clear jobs-to-be-done and pain points
  • Validate segment assumptions with available data
  • Consider both greenfield opportunities and underserved segments
  • Flag segments requiring additional market research

Further Reading

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

  • Author: phuryn
  • Source: phuryn/pm-skills
  • License: MIT
  • Homepage: https://www.productcompass.pm/p/pm-skills-2-red-team-ship

Install and usage instructions live in the source repository linked above.

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Versions

  • v0.1.0 Imported from the upstream source.

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