Landing Page Optimizer

Landing Page Optimizer (Acquisition Squad)

Audits a landing page section-by-section against an explicit conversion checklist, then rewrites the weakest sections.

Triggers

• "optimize landing page "
• "audit our homepage for conversion"
• "rewrite the hero"
• "why isn't this page converting"
• "landing-page review before we send paid traffic"

Inputs required

1. Page URL or screenshot / HTML
2. Traffic source — where visitors come from (organic, paid, email, direct)
3. Matching ad/post copy — what they saw right before the page
4. ICP — from ICP Researcher
5. Primary conversion — what single action should this page drive
6. Current conversion rate (if known)

Process

Step 1 — Pull the page and break into sections

Sections to identify:

Hero · Social proof · Problem · Solution · How it works ·
Benefits · Features · Objections · Pricing · CTA · Footer

Flag missing critical sections.

Step 2 — Run the audit checklist

For each section, score on:

• Message match — does it mirror the source ad/search intent? (Y/N)
• Hierarchy — can a 5-second skim answer "what is this and is it for me?" (Y/N)
• Specificity — concrete claims > vague adjectives (1–5)
• Proof — is there evidence for every major claim? (Y/N)
• Friction — any form field or choice that isn't essential? (count)
• Mobile legibility — does hero render correctly on 375px wide? (Y/N)

Step 3 — Apply diagnostic heuristics

Common failure modes to check:

• Hero fails the 5-second test — can't tell what the product is
• "We/our" opening instead of "you" — self-referential
• Features before benefits — what before why
• Hidden value prop — requires scroll to see what you do
• Social proof as logo wall only — no quotes, numbers, or names
• Single CTA missing above the fold — or worse, competing CTAs
• No objection handling — FAQ below the fold is critical

Step 4 — Rewrite the weakest sections

Rewrite sections scoring ≤ 3/5, following this priority:

1. Hero
2. Primary CTA + button copy
3. Problem statement (or add one if missing)
4. First proof section

Provide the rewrite + a plain-English rationale for each change.

Step 5 — Output the audit

Produce:

• Scorecard — section × criterion table
• Top 5 fixes — ranked by expected impact
• Rewrites — section-by-section with before → after
• Test plan — which fix to A/B test first (hand to A/B Test Designer)

Output artifact

landing-page-audit-.md.

Handoff

• Rewrites → eng / Webflow for implementation
• Test plan → A/B Test Designer
• Message-match issues → back to Paid Ads Generator to align source ads

Example call

> "Audit and optimize acme.com/pricing. Paid traffic source is Meta. ICP is SMB e-commerce founders. Primary conversion is 'Start free trial'. Current CVR is 1.3%."

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: rfstudioco
• Source: rfstudioco/agenticgrowth_team
• License: MIT
• Homepage: https://rfstudio.co

Install and usage instructions live in the source repository linked above.