Programmatic Seo

Programmatic SEO

Generate thousands of targeted pages from data templates at scale.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/

What Is Programmatic SEO

Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.

Examples of successful pSEO:

• Zapier: "[App A] + [App B] integrations" (25,000+ pages)
• Wise: "[Currency A] to [Currency B]" exchange rate pages
• NomadList: "[City] for digital nomads" with cost/weather/internet data
• Yelp: "[Business type] near [location]" listing pages
• Canva: "[Template type] templates" design pages

Use Cases

| Pattern | Template | Data Source | Pages | |---------|----------|------------|-------| | Integration pages | "[Your product] + [Partner]" | Partner/integration list | 100-5,000 | | Location pages | "[Service] in [City/State]" | Location database | 500-50,000 | | Comparison pages | "[Your product] vs [Competitor]" | Competitor list | 20-200 | | Glossary/definitions | "What is [Term]?" | Industry term database | 200-2,000 | | Template/example pages | "[Type] template" or "[Type] examples" | Template library | 100-1,000 | | Tool pages | "[Metric] calculator" | Calculator variations | 50-500 | | Stats pages | "[Topic] statistics [Year]" | Data sources | 50-500 |

Template Design

Page Template Structure

[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]

Quality Requirements

Every programmatic page MUST have:

1. Unique title tag — not just "[Entity] | Site Name"
2. Unique meta description — entity-specific, not templated
3. Unique introductory content — at least 2-3 sentences unique per page
4. Unique data — entity-specific numbers, facts, or comparisons
5. Internal links — contextual links to related pages and hub pages
6. Schema markup — appropriate structured data per page type

Anti-Patterns (Google Will Penalize)

1. Doorway pages — thin pages with no unique value, just keyword variations
2. Duplicate content — same paragraph on every page with only entity name swapped
3. No user value — page exists for search engines, not humans
4. Orphaned pages — no internal links pointing to them
5. Auto-generated gibberish — AI-generated content without quality review

Internal Linking Architecture

Hub-and-Spoke Model

Hub page: "[Category] Guide" (high authority)
  └── Spoke 1: "[Entity A] in [Category]"
  └── Spoke 2: "[Entity B] in [Category]"
  └── Spoke 3: "[Entity C] in [Category]"
  (Each spoke links back to hub and to 3-5 related spokes)

Cross-Linking Rules

• Every programmatic page links to its hub page
• Every programmatic page links to 3-5 related pages
• Hub pages link to top 10-20 programmatic pages
• Related pages are based on semantic similarity, not alphabetical
• Use descriptive anchor text (not "click here" or entity name only)

Technical Implementation

| Approach | Best For | Stack | |----------|----------|-------| | Static Site Generation (SSG) | <10,000 pages, infrequent data updates | Next.js, Astro, Hugo | | Incremental Static Regeneration (ISR) | 10,000-100,000 pages, periodic updates | Next.js | | Server-Side Rendering (SSR) | Dynamic data, real-time pricing | Next.js, Nuxt | | Database-driven CMS | Non-technical team needs to manage | WordPress + custom post types |

Indexation Management

• Generate XML sitemap with all programmatic pages
• Submit sitemap to Google Search Console
• Monitor Index Coverage report for errors
• Use noindex on thin pages until they have sufficient content
• Set crawl rate appropriately (avoid overwhelming your server)
• Monitor crawl budget usage via server logs

Integration with Other Skills

• technical-seo-audit — Audit programmatic page health (indexation, speed, schema)
• schema-markup-generator — Generate appropriate schema per page type
• aeo-geo-optimizer — Optimize programmatic pages for AI citation
• seo-content-writer — Enhance template content quality

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: thatrebeccarae
• Source: thatrebeccarae/claude-marketing
• License: MIT

Install and usage instructions live in the source repository linked above.