Market Analyzer

Market Analyzer (SCOPE Framework)

Full-spectrum market analysis producing investment-grade market maps with sizing, growth drivers, risk factors, and segment-level deep dives. Goes beyond basic TAM/SAM/SOM.

When to Use

• New market entry decisions
• Board/investor market briefings
• Product strategy validation
• Fundraising market slides
• Annual strategic planning

What You'll Need

Critical inputs (ask if not provided):

• Market or product category to analyze
• Geographic scope (global, US, EMEA, etc.)
• Time horizon (current year + forecast period)

Nice-to-have:

• Whitespace Finder output (opportunities to size)
• Signal Radar output (trends affecting the market)
• Existing market data or analyst reports

Process

Step 1: Market Definition

Before sizing, rigorously define the market boundaries:

• Category definition: What products/services are included? What is excluded?
• Buyer definition: Who purchases? (roles, company types, segments)
• Use case definition: What problems does this market solve?
• Adjacent markets: What related markets overlap or compete for budget?

Step 2: SCOPE Analysis

Analyze the market across 5 structural dimensions:

| Dimension | What It Covers | Key Questions | |-----------|---------------|---------------| | Size & Growth | TAM/SAM/SOM + growth trajectory | How big? How fast growing? Top-down AND bottom-up? | | Competitive Density | Number and strength of competitors | How crowded? Any dominant players? Fragmented or consolidated? | | Opportunity Windows | Timing-sensitive opportunities | What market shifts create openings? What is the window duration? | | Power Dynamics | Who holds power in the value chain | Buyer power? Supplier power? Platform dependencies? Regulatory influence? | | Economic Drivers | What drives market growth or contraction | Macro trends? Technology adoption curves? Budget cycle patterns? |

Step 3: Multi-Method Sizing

Use THREE methods and triangulate:

Method 1: Top-Down

• Start with total industry spend (from analyst reports, government data)
• Apply relevant filters (geography, segment, use case)
• Result: TAM -> SAM -> SOM

Method 2: Bottom-Up

• Count addressable accounts/users in target segments
• Multiply by expected annual contract value
• Apply realistic penetration rates (year 1: 1-3%, year 3: 5-10%)
• Result: Revenue potential by segment

Method 3: Value-Theory

• Calculate the economic value your product creates for customers
• Estimate what percentage of that value you can capture as price
• Multiply by addressable customer count
• Result: Value-based market ceiling

Triangulation: Compare all 3 methods. If they are within 30% of each other, confidence is HIGH. If 30-60% apart, confidence is MEDIUM. Over 60% apart, revisit assumptions.

Step 4: Segment Deep Dives

For each major segment, produce:

• Segment size and growth rate
• Segment-specific competitive landscape
• Segment-specific buyer behavior
• Segment attractiveness score (1-10): size x growth x accessibility x fit
• Strategic recommendation: Enter / Monitor / Avoid

Step 5: Risk and Sensitivity

Identify the top 5 assumptions driving the sizing and test each:

• What if growth rate is 50% lower than projected?
• What if a major platform changes pricing/policy?
• What if a new entrant disrupts the category?
• What if regulatory changes shrink the addressable market?

For each risk, estimate: probability (%), impact on sizing (%), and mitigation.

Output

Save to outputs/market-analysis-[market]-[YYYY-MM-DD].md

Deliverables:

1. Market Map: Visual landscape showing segments, competitors, sizing, and growth with your positioning
2. Sizing Summary: TAM/SAM/SOM via 3 methods with triangulation confidence score
3. Segment Scorecards: Per-segment analysis with attractiveness scores and strategic recommendations
4. Risk Register: Top 5 assumptions with sensitivity analysis and mitigation strategies
5. Executive Brief: 2-page summary suitable for board/investor presentations

Chain Connections

• Next skill: Run journey-architect to map how customers in your target segments actually buy
• Also feeds: budget-allocator (market size informs spend levels), position-lock (segment dynamics shape positioning)
• Enhanced by: Run after whitespace-finder (size the specific opportunities discovered)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: varunk130
• Source: varunk130/ai-gtm-skill-library
• License: MIT

Install and usage instructions live in the source repository linked above.