Partner Blueprint

Partner Blueprint (BRIDGE Framework)

Engineer partnership strategy from identification through activation. Partnerships are a multiplier, not just a channel.

When to Use

• Building partner/channel program from scratch
• Evaluating specific partnership opportunity
• Designing co-GTM with existing partner
• Expanding into new geography via partners
• Platform/ecosystem strategy

What You'll Need

Critical inputs (ask if not provided):

• Your product and target market
• Partnership goals (reach, credibility, technology, revenue)
• Current partner landscape (if any)

Nice-to-have:

• Battle Scanner output (competitor partnerships to counter)
• Market Analyzer output (segments needing partner reach)

Process

Step 1: Partner Landscape Mapping

Identify candidates across 6 categories:

| Category | What They Offer | Examples | |----------|----------------|---------| | Technology | Integrations, platform plays | CRM, cloud providers, data platforms | | Channel/Reseller | Reach into new segments/geos | VARs, MSPs, regional resellers | | Co-marketing | Audience sharing, content collab | Complementary SaaS, media partners | | Implementation | Consulting, deployment, training | SIs, boutique consultancies | | Strategic/OEM | Embedded, white-label | Enterprise platforms, industry solutions | | Community/Ecosystem | Developer communities, associations | Open-source projects, industry groups |

Step 2: BRIDGE Scoring (per partner candidate, 1-10 each)

| Dimension | What It Measures | Scoring Guide | |-----------|-----------------|---------------| | Business-fit | Strategic alignment of customers and goals | 1=no overlap, 5=partial, 10=perfect alignment | | Reach | Incremental access to markets you cannot reach alone | 1=same audience, 5=some new, 10=opens new markets | | Investment | Required time, money, engineering (inverse) | 1=massive investment, 5=moderate, 10=minimal | | Dependencies | Risk of dependency (inverse) | 1=total dependency, 5=balanced, 10=no risk | | Growth-potential | Can this scale? Network effects? | 1=one-time, 5=linear growth, 10=exponential | | Execution-readiness | Team, processes, motivation to execute now | 1=not ready, 5=needs work, 10=ready to go |

BRIDGE Score = (B x 0.20) + (R x 0.20) + (I x 0.15) + (D x 0.10) + (G x 0.20) + (E x 0.15)

• 7.5+ = Activate (pursue immediately)
• 5.0-7.4 = Develop (invest in relationship, plan for future)
• Below 5.0 = Monitor (not worth active investment now)

Step 3: Mutual Value Proposition Design

For each Activate partner:

• What they get: Technology, content, brand association, revenue share
• What we get: Distribution, credibility, access, technology
• Joint customer value: Why is 1+1 > 2?
• Revenue model: Referral fee, rev share, co-sell, embed, marketplace

Step 4: Co-GTM Plan Template

For each activated partner:

• Joint messaging and positioning
• Co-marketing activities (webinars, content, events)
• Technical integration roadmap
• Sales handoff process and rules of engagement
• Success metrics and review cadence (monthly/quarterly)

Output

Save to outputs/partner-blueprint-[YYYY-MM-DD].md

Deliverables:

1. Partner Landscape Map: Categorized candidates with BRIDGE scores
2. Partner Scorecards: Detailed assessment per top-10 candidates
3. Mutual Value Propositions: Value exchange documents per partner
4. Co-GTM Playbooks: Joint go-to-market plans for activated partners

Chain Connections

• Next skill: Run community-catalyst to design PLG and community programs
• Also feeds: launch-command (partner readiness is a launch gate), demand-engine (co-marketing expands channels)
• Enhanced by: Run after battle-scanner (competitive landscape reveals partnership opportunities)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: varunk130
• Source: varunk130/ai-gtm-skill-library
• License: MIT

Install and usage instructions live in the source repository linked above.