Lead Tracker

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Help the developer integrate the Voicenter Lead Tracker — a JavaScript SDK that assigns dynamic phone numbers (DIDs) to website visitors to track which ad, campaign, or landing page led to each incoming call.

When to use this skill

Use this skill when the user wants to:

• Track which Google Ads / Facebook / UTM campaign generated a phone call
• Replace a static phone number on a landing page with a dynamic tracking number
• Add a click-to-call button that is tied to a specific visitor session
• Pass Google Click ID (GCLID) or Facebook Click ID (FBCLID) to offline call conversion tracking
• Know which page or source a caller was on before they called
• Build call attribution for marketing analytics

Environment Variables

VOICENTER_LEAD_TRACKER_TOKEN=your_did_pool_token_here
# Token is provided by Voicenter and is tied to a pool of DIDs configured for your account

How it works

1. Visitor lands on your page from a Google Ad / social / direct source.
2. The Lead Tracker SDK calls Voicenter and gets a dynamic DID (virtual number) assigned to this visitor session.
3. The DID replaces your static phone number on the page.
4. When the visitor calls the DID, Voicenter links the call to their session data (UTM params, page URL, GCLID, etc.).
5. The CDR for that call contains the visitor info in CustomData — you know exactly which campaign generated it.

Setup

Add the SDK script to your HTML ``:

Then initialize:

VC_DID_TRACKER.init(
  'YOUR_TOKEN_FROM_VOICENTER',
  { name: 'Visitor', utm_source: 'google' },
  { text: ['.phone-number'], href: ['#call-btn'], call: ['.click-to-call'] }
);

init() Arguments

| Argument | Type | Required | Description | |---|---|---|---| | token | String | ✅ | Token from Voicenter — maps to a pool of DIDs | | visitorInfo | Object | ❌ | Any data to associate with this visitor session (name, email, UTM params, GCLID, etc.) | | actions | Object | ❌ | DOM selectors to update automatically with the assigned DID | | actions.text | String[] | ❌ | Selectors whose innerText will be replaced with the DID | | actions.href | String[] | ❌ | Selectors whose href will be set to tel: | | actions.call | String[] | ❌ | Selectors that trigger a tel: call when clicked |

Examples

Replace phone number text + click-to-call button

03-123-4567
Call Us Now

VC_DID_TRACKER.init(
  'YOUR_TOKEN',
  { name: 'Visitor' },
  {
    text: ['.phone-display'],
    call: ['.call-btn'],
  }
);

Pass UTM and click ID parameters

const urlParams = new URLSearchParams(window.location.search);

VC_DID_TRACKER.init('YOUR_TOKEN', {
  utm_source: urlParams.get('utm_source') ?? 'direct',
  utm_campaign: urlParams.get('utm_campaign'),
  utm_medium: urlParams.get('utm_medium'),
  gclid: urlParams.get('gclid'),
  fbclid: urlParams.get('fbclid'),
  page: window.location.href,
});

Get the DID programmatically (no DOM update)

VC_DID_TRACKER.init('YOUR_TOKEN', { name: 'Visitor' })
  .then(function(did) {
    console.log('Assigned DID:', did);
    // Store in analytics, fire a custom GA event, etc.
    gtag('event', 'phone_number_shown', { did });
  });

Full landing page example

Landing Page

  Contact Us
  Call us: Loading...
  Click to Call
  Call Now

  
  
    const params = new URLSearchParams(window.location.search);

    VC_DID_TRACKER.init(
      'YOUR_VOICENTER_TOKEN',
      {
        utm_source: params.get('utm_source') ?? 'direct',
        utm_campaign: params.get('utm_campaign'),
        gclid: params.get('gclid'),
        page: window.location.href,
      },
      {
        text: ['.tracking-number'],
        href: ['.call-link'],
        call: ['.call-btn'],
      }
    );
  

TypeScript / React Integration

import { useEffect } from 'react';

declare const VC_DID_TRACKER: {
  init: (token: string, visitorInfo?: object, actions?: object) => Promise;
};

export function useLeadTracker(token: string) {
  useEffect(() => {
    const script = document.createElement('script');
    script.src = 'https://cdn.voicenter.co/cdn/Scripts/did_trace_worker/index.min.js';
    script.onload = () => {
      const params = new URLSearchParams(window.location.search);
      VC_DID_TRACKER.init(
        token,
        {
          utm_source: params.get('utm_source') ?? 'direct',
          utm_campaign: params.get('utm_campaign'),
          page: window.location.href,
        },
        {
          text: ['.tracking-phone'],
          href: ['.phone-link'],
        }
      );
    };
    document.body.appendChild(script);
    return () => { document.body.removeChild(script); };
  }, [token]);
}

How visitor data appears in CDR

All visitorInfo fields are stored and associated with the call CDR. In the CDR Notification webhook, your UTM params, GCLID, and page URL will appear inside the CustomData field — enabling full offline call conversion attribution.

Tips

• The token maps to a pool of DIDs in your Voicenter account. Each concurrent visitor on the page gets a unique DID from the pool. Contact Voicenter to configure the pool size based on your expected concurrent traffic.
• The DID is cached in localStorage so returning visitors within the DID expiry window get the same tracking number.
• Pass gclid (Google Click ID) and fbclid (Facebook Click ID) to connect offline call conversions back to your ad campaigns.
• This is entirely client-side — no server-side code is required.

Related Skills

• CDR Notification — Receives the visitorInfo data in CustomData after the tracked call ends
• External Layer — Can use the DID from Lead Tracker to route calls differently per campaign

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: VoicenterTeam
• Source: VoicenterTeam/claude-marketplace
• License: MIT

Install and usage instructions live in the source repository linked above.