Ph Launch Strategy

Product Hunt Launch Strategy

This skill helps you create a comprehensive launch strategy for Product Hunt, from defining objectives to creating a detailed preparation timeline.

When to Use This Skill

• Starting to plan a Product Hunt launch
• Defining launch objectives and success metrics
• Creating a preparation timeline (4-6 weeks recommended)
• Deciding between visibility, acquisition, or social proof goals
• Planning resource allocation for the launch

Launch Objectives Framework

Primary Objective Types

1. Visibility & Brand Awareness

• Goal: Maximum exposure to tech community
• Success metric: Views, impressions, social shares
• Best timing: Weekdays (Tuesday-Thursday)
• Required effort: High

1. Customer Acquisition

• Goal: Drive signups, trials, or purchases
• Success metric: Conversion rate, new users
• Best timing: Weekdays for B2B, any day for B2C
• Required effort: Very High

1. Social Proof (Badge)

• Goal: Win "Product of the Day" badge
• Success metric: Final ranking position
• Best timing: Weekends for easier competition
• Required effort: Medium

1. Qualified Feedback

• Goal: Get expert feedback on MVP
• Success metric: Comment quality, actionable insights
• Best timing: Any day
• Required effort: Medium

4-6 Week Preparation Timeline

Week 1-2: Foundation

• [ ] Define primary and secondary objectives
• [ ] Audit current Product Hunt profile
• [ ] Start engaging with PH community (comments, upvotes)
• [ ] Research competitors and similar launches
• [ ] Create supporter list (friends, customers, community)

Week 3: Content Preparation

• [ ] Write tagline (multiple versions for testing)
• [ ] Write product description
• [ ] Create thumbnail/GIF
• [ ] Prepare gallery images (4+ images)
• [ ] Script demo video
• [ ] Draft maker comment

Week 4: Outreach Setup

• [ ] Prepare email templates (pre-launch, launch day, follow-up)
• [ ] Draft social media posts
• [ ] Identify communities to share with
• [ ] Consider hunter outreach (optional)
• [ ] Set up analytics tracking

Week 5: Final Preparation

• [ ] Schedule launch date (specific day chosen)
• [ ] Finalize all assets
• [ ] Test all links and CTAs
• [ ] Prepare launch day discount/offer
• [ ] Create response templates for comments
• [ ] Brief team on launch day roles

Week 6: Pre-Launch

• [ ] Final review of all materials
• [ ] Schedule posts and emails
• [ ] Notify close supporters of exact launch time
• [ ] Prepare launch day monitoring setup
• [ ] Get rest before launch day

Strategic Considerations

Product Readiness Checklist

• [ ] Product is live and accessible
• [ ] Core features work reliably
• [ ] Onboarding flow is smooth
• [ ] Support channels are ready
• [ ] Pricing/plans are finalized

Team Preparation

• [ ] Assign launch day roles
• [ ] Set up communication channel (Slack, Discord)
• [ ] Create shift schedule for 24-hour coverage
• [ ] Prepare escalation procedures

Output Format

When using this skill, provide:

1. Objective Statement: Clear primary goal with measurable success criteria
2. Timeline: Customized week-by-week preparation plan
3. Resource Assessment: Team availability and required assets
4. Risk Factors: Potential challenges and mitigation strategies
5. Success Metrics: Specific KPIs to track

Example Strategy Output

LAUNCH STRATEGY: [Product Name]

PRIMARY OBJECTIVE: Customer Acquisition
Target: 500 signups within 48 hours of launch
Secondary: Achieve Top 5 Product of the Day

LAUNCH DATE: Tuesday, [Date] at 12:01 AM PST
Rationale: Maximum weekday traffic, B2B audience active

PREPARATION TIMELINE:
Week 1 (Starting [Date]): Foundation & Community Building
Week 2: Content Creation Sprint
Week 3: Outreach Preparation
Week 4: Final Polish & Scheduling

KEY MILESTONES:
- [Date]: All assets finalized
- [Date]: Email sequences scheduled
- [Date]: Team briefing complete
- [Date]: LAUNCH

SUCCESS METRICS:
- Upvotes: Target 400+
- Comments: Target 50+
- Website visits: Target 2,000+
- Signups: Target 500+

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: yoanbernabeu
• Source: yoanbernabeu/producthunt-skills
• License: MIT

Install and usage instructions live in the source repository linked above.