Ph Supporter Network

Product Hunt Supporter Network

This skill helps you build, organize, and activate a network of supporters who will genuinely engage with your Product Hunt launch.

When to Use This Skill

• Building your pre-launch supporter list
• Categorizing supporters by relationship strength
• Creating outreach templates for different groups
• Coordinating launch day support
• Maximizing authentic engagement

Why Supporter Networks Matter

The Reality

• Top launches have 50-200+ active supporters
• Algorithm weighs account quality heavily
• Genuine engagement > raw numbers
• Comments matter as much as upvotes

What Makes Good Support

• ✓ Actual Product Hunt users (not new accounts)
• ✓ Thoughtful comments (not just "Great!")
• ✓ Authentic interest in your product
• ✓ Staggered engagement (not all at once)

Building Your Supporter List

Categories of Supporters

Tier 1: Inner Circle (Target: 20-50)

Who:

• Co-founders, team members
• Close friends and family (who use PH)
• Early beta users
• Advisors and investors

Characteristics:

• Will definitely support
• High engagement quality
• Personal relationship

---

Tier 2: Warm Network (Target: 50-100)

Who:

• Professional connections
• Industry peers
• Past colleagues
• Active community members

Characteristics:

• Likely to support if asked
• Understand your product
• Have PH accounts

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Tier 3: Extended Network (Target: 100-300)

Who:

• Newsletter subscribers
• Social media followers
• Past customers
• One-time interactions

Characteristics:

• May support if convenient
• Less personal connection
• Varying PH activity levels

---

Tier 4: Reciprocal (Target: 20-50)

Who:

• Other makers you've supported
• Launch swap partners
• Community reciprocity

Characteristics:

• Mutual benefit relationship
• Understand launch dynamics
• Active PH users

Supporter Qualification

Ideal Supporter Profile

• ✓ Has Product Hunt account
• ✓ Account is 30+ days old
• ✓ Has some activity history
• ✓ Genuinely interested in your product category
• ✓ Can write thoughtful comment

Red Flags (Don't Pursue)

• ❌ No PH account and unwilling to create
• ❌ Would create account just for your launch
• ❌ No genuine interest in your product
• ❌ Only offering transactional exchange
• ❌ History of spam behavior

Pre-Launch Relationship Building

Timeline

8-12 Weeks Before:

• Start mapping your network
• Identify potential supporters
• Begin meaningful interactions

4-6 Weeks Before:

• Reach out to key supporters
• Share early access/previews
• Get feedback and buy-in

2-3 Weeks Before:

• Confirm supporter availability
• Share launch details
• Provide any needed resources

1 Week Before:

• Final confirmation
• Send calendar invites
• Share exact timing

1 Day Before:

• Last reminder
• Share comment ideas
• Express gratitude

Outreach Templates

For Tier 1: Inner Circle

Subject: Need your help on [Date] 🙏

Hey [Name],

After [X months] of building, I'm launching [Product]
on Product Hunt on [Date].

You've been with me through this journey, and your
support on launch day would mean the world.

Here's what would help most:
1. Check it out when we go live (midnight PST)
2. Leave an honest comment about your experience
3. Share if you think it's cool

I'll send a reminder the night before with the link.

No pressure at all, but wanted you to be part of
this moment.

[Your Name]

For Tier 2: Warm Network

Subject: Launching [Product] on Product Hunt - would love your support

Hi [Name],

Hope you're doing well! Quick note — I'm launching
[Product] on Product Hunt on [Date].

[One line about what it does]

Given your background in [their area], I thought
you might find it interesting.

If you have a few minutes on launch day:
• Take a look and share your thoughts
• Any feedback in comments would be valuable

Totally understand if you're busy. Either way,
appreciate you!

Best,
[Your Name]

For Tier 3: Extended Network

Subject: [Product] is launching on Product Hunt

Hey [Name],

Exciting news — [Product] is launching on Product Hunt
on [Date]!

As someone who [how they're connected to you], I wanted
to share this with you first.

[One-liner about the product]

If you'd like to check it out:
→ [Link when available]

Thanks for being part of the [Company] community!

[Your Name]

For Tier 4: Reciprocal/Makers

Subject: Supporting each other on Product Hunt?

Hey [Name],

I noticed you're active on Product Hunt and building
awesome stuff. [Genuine compliment about their work]

I'm launching [Product] on [Date] — would love to
connect and support each other's launches.

[Brief product description]

If you have something coming up, happy to return
the favor. Either way, let's connect!

[Your Name]

Launch Day Coordination

Supporter Briefing Document

Prepare a document to share with supporters:

📋 [PRODUCT] LAUNCH DAY GUIDE

LAUNCH DATE: [Date]
LAUNCH TIME: 12:01 AM PST

LINK: [Will be shared at launch]

HOW TO SUPPORT:

1️⃣ VISIT the Product Hunt page (link above)

2️⃣ UPVOTE if you genuinely think it's useful

3️⃣ COMMENT with your honest thoughts:
   - What you like about it
   - Your use case
   - A question for us
   - Constructive feedback

💡 COMMENT IDEAS:
- "[Feature] is exactly what I needed for [use case]"
- "Love how this solves [problem]. Have you considered [idea]?"
- "Been using the beta and [personal experience]"
- [Any specific prompts relevant to your product]

⚠️ IMPORTANT:
- Don't just write "Great product!" (low quality)
- Be genuine — fake enthusiasm is obvious
- Don't all comment at the same time
- Reply to other comments if you have thoughts

🕐 TIMING GUIDE:
If you're in:
- US West Coast: Check at midnight
- US East Coast: Morning is fine
- Europe: Afternoon works
- Asia/Pacific: Evening is great

THANK YOU! 🙏

Even just taking a look means the world to me.

Staggered Activation

Don't have everyone engage at once:

| Wave | Time (PST) | Who | Action | |------|------------|-----|--------| | 1 | 12:01 AM | Inner Circle A | Upvote + Comment | | 2 | 2:00 AM | Inner Circle B | Upvote + Comment | | 3 | 5:00 AM | Warm Network (EU) | Upvote + Comment | | 4 | 8:00 AM | Warm Network (US East) | Upvote + Comment | | 5 | 11:00 AM | Extended Network | Upvote | | 6 | 2:00 PM | Reciprocal | Upvote + Comment | | 7 | 6:00 PM | Reminder to non-engagers | Upvote |

Tracking & Organization

Supporter Spreadsheet Template

| Name | Email | Tier | PH Username | Status | Notes | |------|-------|------|-------------|--------|-------| | [Name] | [Email] | 1 | @username | Confirmed | [Notes] |

Status Options

• Not contacted
• Reached out
• Confirmed
• Reminded
• Engaged
• Thanked

Post-Launch Follow-Up

Thank You Template

Subject: Thank you for supporting our launch! 🙏

Hey [Name],

We did it! [Product] launched on Product Hunt and
finished [#X / with X upvotes / etc.].

Your support made a real difference.

[Personalized note about their specific comment/help]

Here's what's next: [Brief roadmap]

Thanks for being in my corner.

[Your Name]

P.S. If there's ever anything I can do to return
the favor, just ask.

Supporter Network Checklist

Building Phase

• [ ] Mapped all potential supporters
• [ ] Categorized into tiers
• [ ] Verified PH account status
• [ ] Started relationship building

Pre-Launch Phase

• [ ] All tiers contacted
• [ ] Confirmations received
• [ ] Briefing document created
• [ ] Staggered schedule planned

Launch Day

• [ ] Final reminders sent
• [ ] Link shared at launch
• [ ] Monitoring engagement
• [ ] Coordinating waves

Post-Launch

• [ ] All supporters thanked
• [ ] Results shared
• [ ] Reciprocal support noted
• [ ] Relationship maintained

Output Format

SUPPORTER NETWORK FOR: [Product Name]

NETWORK SIZE:
Tier 1 (Inner Circle): [Number] confirmed
Tier 2 (Warm Network): [Number] confirmed
Tier 3 (Extended): [Number] reached
Tier 4 (Reciprocal): [Number] confirmed
TOTAL: [Number]

ENGAGEMENT SCHEDULE:
Wave 1 ([Time PST]): [Number] supporters
Wave 2 ([Time PST]): [Number] supporters
Wave 3 ([Time PST]): [Number] supporters
Wave 4 ([Time PST]): [Number] supporters

PREPARED MATERIALS:
✓ Outreach templates (by tier)
✓ Supporter briefing document
✓ Comment suggestions
✓ Thank you templates

TRACKING:
[Link to spreadsheet or system]

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: yoanbernabeu
• Source: yoanbernabeu/producthunt-skills
• License: MIT

Install and usage instructions live in the source repository linked above.