Operator Context
Operator context for running B2B outbound on Apollo.io through the Apollo MCP. Load this first. Provides the Apollo tool map, universal deliverability and copy rules, the shared profile.yaml object, and routing to every other Apollo Operator skill. Use for any outbound task on Apollo: targeting, list building, sequences, deliverability, sending, or iteration.
Apollo Icp Builder
Turn a business and its ICP into a real Apollo search, a shared profile.yaml, and one to three custom scoring signals, validated on a sample. Use to define who to target on Apollo before building a list.
Apollo List Builder
Build a clean, enriched, graded lead list on Apollo: paginated search, dedupe, credit-aware enrichment, scoring signals, email verification, then grade. Use to build the full prospect list after the ICP is set.
Positive Reply Scoring
Classify replies and compute positive reply rate, the metric that predicts revenue. Use to tell whether a campaign is actually working, not just getting replies.
Apollo Go Live
The last mile: enroll a graded list into a built (inactive) sequence, get a human to approve activation, and pull contacts on complaint or bad fit. Use to take an Apollo sequence live safely.
List Quality Scorecard
Check a lead list before it goes into a sequence. Gives a deliverability readout (firm) and a targeting readout (advisory). Surfaces issues, never blocks. Use before enrolling any list.
Apollo Sequence Builder
Write a 3-step, 2-variation cold email sequence matched to the persona (ATL or BTL) and build it in Apollo as an inactive draft. Use to write and create outbound sequences on Apollo.
Business Brief
Build one readable brief.md capturing the business: identity, offer, who buys and why, objections, proof, and voice. The narrative context layer every other skill reads. Use before ICP work, when copy comes out generic, or when the business changes.
Experiment Design
Design single-variable outbound experiments (list-only, copy-only, combined) so you learn what actually works. Use to improve a campaign deliberately.
Weekly Rhythm
The weekly operating cadence for running outbound continuously: Monday deliverability, Wednesday reply sweep, Friday retrospective, plus biweekly, monthly, and quarterly reviews. Use to run outbound as an ongoing system.
Sending Infrastructure
Build the sending stack from zero before you send: dedicated domains separate from your primary, mailboxes, SPF/DKIM/DMARC/MX, redirect, and warmup. Includes the volume math (mailboxes and domains per daily send target). Use for first-time setup or when scaling adds mailboxes.
Apollo Signals
Find the reason to reach out now. Offer-fit signal discovery, not a universal heat score. Use to identify and act on buying signals for a specific offer on Apollo.
Apollo Operator
The four ways to run Apollo headless and how to choose: MCP (typed tools, results always through context), the apollo CLI binary (disk output, common filters), REST authenticated with the CLI's own OAuth token (full MCP filter surface WITH disk output, no API key), and REST with an API key. Includes measured context costs, credit costs per lane, verified command recipes, and the kill switch for s…
Re Engagement
Go back to leads who finished a sequence and never replied, which is 90%+ of any list. Covers when it is safe to re-approach (60-90 days), the permanent exclusions, re-verification, and bringing a genuinely new angle rather than another follow-up. Use for quarterly re-engagement passes or when a finished list looks dead.
Apollo Deliverability
Protect the sending asset on Apollo: mailbox health, warmup, volume limits, bounce and incident response, sending schedule. Use before launching and whenever deliverability looks off.
Sequence Reviewer
Review a drafted cold email sequence for spam and deliverability risks (firm) and copy craft (suggestions). Advisory, never blocks. Use before building or activating a sequence.
Apollo Multichannel
Optional layer on top of email: add LinkedIn, call, and manual steps to an Apollo sequence and work the task queue they create. Apollo automates email only; the rest are human tasks. Use to run multichannel outbound on Apollo.