Product Context
Foundational product marketing context that other skills reference. Establishes positioning, audience, messaging, and voice. Claude auto-references this when running GTM skills.
Case Study Builder
Creates compelling customer case studies from interviews, data, and research. Use for customer story development, reference programs, or marketing content.
Messaging Positioning
Builds positioning statements, value propositions, message houses, and persona-specific messaging. Use for positioning development or messaging refresh.
Outreach Templates
Generates personalized outreach sequences for cold, warm, event-based, re-engagement, and executive contexts. Use when creating prospecting emails or sequences.
Social Content
Creates social media posts, content calendars, and platform-specific content. Use for social media marketing and brand presence.
Customer Advocacy
Manages customer reference programs, testimonial collection, reviews, and advocacy initiatives. Use for building proof points and customer evidence.
Copywriting
Writes marketing copy for landing pages, ads, CTAs, and promotional content. Use for conversion-focused copy that drives action.
Industry Insights
Vertical market intelligence with industry trends, challenges, regulations, and talking points. Use for industry-specific conversations.
Community Signals
Monitors and summarizes community feedback, social signals, and customer sentiment. Use for intelligence gathering and trend spotting.
Pricing Packaging
Recommends pricing models, tier structures, value metrics, and pricing page guidance. Use for pricing strategy or packaging decisions.
Sales Playbook
Sales methodology framework covering deal stages, qualification criteria, and strategic selling approaches. Use for deal strategy and sales process guidance.
Newsletter Writer
Creates customer newsletters, product updates, and email communications. Use for ongoing customer engagement and retention marketing.
Executive Briefings
Preparation materials for C-level meetings, executive events, and advisory boards. Includes profiles, talking points, and strategic framing.
Discovery Prep
Produces unified discovery prep with tailored questions, anticipated objections, and recommended demo flow. Use before discovery calls or demos.
Objections Prep
Produces prep output for anticipated objections with response strategies and reframing techniques. Use when preparing for negotiations or objection-heavy conversations.
Account Research
Researches accounts, preps meeting briefs, maps buying committees, and runs health reviews. Use for account research, discovery prep, stakeholder mapping, or account health assessments.
Content Reviewer
Reviews content for quality, clarity, brand alignment, and effectiveness. Use for content QA before publishing.
Go To Market
Plans product launches, campaigns, cross-functional GTM execution, and enablement. Use for launch planning or campaign development.
Brand Voice
Creates content aligned with brand voice guidelines. Ensures consistency in tone, language, and personality across all communications.
Seo Content
Creates SEO-optimized articles, blog posts, and web content. Use for organic content marketing and search visibility.
Sales Coaching
Deal reviews, win/loss analysis, call coaching, and rep development frameworks. Helps identify patterns and improve sales execution.
Feedback Collector
Captures skill corrections and suggestions for continuous improvement. Runs silently to log issues without interrupting workflow.
Gtm Messaging
Core messaging guidelines and value framing principles for consistent GTM communications. Reference this for any customer-facing content.
Email Sequences
Designs email nurture sequences, drip campaigns, and automated email flows. Use for lead nurturing, onboarding, and lifecycle marketing.
Roi Builder
Creates ROI models, business cases, and value calculations. Also supports RFP/proposal responses with evidence-based justifications.
Competitive Intelligence
Produces competitor analysis, battlecards, comparison pages, and competitive positioning. Use for competitive research, sales enablement, or marketing content.
Account Lifecycle
Supports post-close account management with structured account plans, renewal playbooks, and expansion strategies. Use for account planning and growth.
Buyer Profiles
Buyer persona profiles with priorities, language preferences, and objection patterns. Helps adapt messaging for different stakeholders.
Session Context
Establishes user role and team context at session start to personalize outputs. Runs silently without producing visible output.
Customer Research
Develops ICP definitions, buyer personas, jobs-to-be-done, voice of customer insights, and win/loss patterns. Use for audience research and customer understanding.