Adform Past Traffic

Adform past traffic

How much real traffic did this inventory recently see? Returns unique cookies and bid requests for domains, apps, deals, inventory sources, or line items. Use this to ground a forecast in observed reality before targeting. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Use graphql_introspect on PastTrafficFilterInput if you need to narrow results by geo or format. Keep calls sequential (~1–2s apart).

---

Domain past traffic

{
  inventoryMarketplaceDomainPastTraffic(
    domains: ["bild.de", "spiegel.de"]
  ) {
    domain
    trafficCounts { cookies requests }
  }
}

App past traffic

{
  inventoryMarketplaceAppPastTraffic(
    apps: [{ bundleId: "com.example.app", store: "google" }]
  ) {
    bundleId
    trafficCounts { cookies requests }
  }
}

Deal past traffic

{
  inventoryMarketplaceDealPastTraffic(
    deals: [{ inventoryId: 42, dealId: "12345" }]
  ) {
    dealId
    trafficCounts { cookies requests }
  }
}

Inventory source past traffic

{
  inventoryMarketplaceInventoryPastTraffic(inventoryIds: [42, 55]) {
    inventoryId
    trafficCounts { cookies requests }
  }
}

RTB line item past traffic

{
  rtbLineItemPastTraffic(
    lineItems: [{ lineItemId: "99999", campaignId: "3993873" }]
  ) {
    lineItemId
    trafficCounts { cookies requests }
  }
}

Deal plus line item past traffic

{
  dealLineItemPastTraffic(
    inventorySourceId: "42"
    dealId: "12345"
    lineItemId: "99999"
  ) {
    levels { key name group availableImpressions }
  }
}

---

Presenting

Report cookies and requests per inventory item and translate into something actionable: is there enough volume to support the planned budget and impression target? Flag thin inventory. If the trader then wants a deliverability or CPM estimate, use adform-reach-forecast or adform-bid-landscape.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.