Adform Targeting Segments

Adform targeting and segments

Inspect domain and app targeting lists, browse segments and DMP taxonomy, and explore brand safety and contextual targeting providers and categories. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute(query, variables) to run and graphql_validate to check a query first. Always validate before executing. The queries below are illustrative examples — if a field or input shape isn't shown, or a query fails validation, discover the current schema with graphql_search (lighter, preferred) and fall back to graphql_introspect one call at a time with ≥2s between calls for complex input types, enum values, or union/interface resolution.

> Warning: domains and apps field format > When configuring domain or app targeting in line items, the correct structure is { "targetingMode": "includeAll" }. Do NOT include excludeUnknown: false as this property doesn't exist in the schema.

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Domain and app targeting lists

Get domain targeting list

{ rtbDomainTargetingList(id: "12345") { id createdAt updatedAt itemCount version } }

Get domains in a targeting list

{ rtbTargetingListDomains(id: "12345", pagination: { offset: 0, limit: 100 }) { domains { name bidMultiplier } totalCount } }

Get app targeting list

{ rtbAppTargetingList(id: "12345") { id createdAt updatedAt itemCount version } }

Get apps in a targeting list

{ rtbTargetingListApps(id: "12345", pagination: { offset: 0, limit: 100 }) { apps { id name storeType developerName bidMultiplier } totalCount } }

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Brand safety

List brand safety providers

{ brandSafetyProviders { providers { id name } } }

Get brand safety categories

{ brandSafetyCategories(providerId: "1") { categories { id name parentId } } }

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Contextual targeting

List contextual providers

{ contextualTargetingProviders { providers { id name } } }

Get contextual categories

{ contextualTargetingCategories(providerId: "1") { categories { id name parentId } } }

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Common workflows

• Domain list audit: get domain targeting list → get domains to see all entries
• Brand safety review: list brand safety providers → get categories by provider →

compare with campaign's blocked categories (adform-campaign-management)

• Contextual setup: list contextual providers → get categories → configure targeting on

the line item (adform-line-items)

Presenting

Show targeting lists and segments in tables. For brand safety and contextual, show provider name and available categories. Always include IDs so they can be referenced in targeting configuration.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.