Adform Taxonomy Governance

Adform naming and label taxonomy governance

Validates entity names against a convention pattern and flags missing or wrong label taxonomy across campaigns. Read-only — it reports; the trafficker fixes.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Keep calls sequential (~1–2s apart).

---

Naming convention audit

List campaigns to audit

{
  campaigns(
    advertisers: "71883"
    status: Active
    offset: 0
    limit: 50
  ) {
    campaigns { id name status type subType advertiserId startDate endDate }
    totalCount
  }
}

Apply the naming convention as a regex client-side — for example ^[A-Za-z]+_\d{4}_Q[1-4]_[A-Za-z]+$ for a Brand_Year_Quarter_Objective pattern. Flag any name that does not match and any case-insensitive duplicate within the advertiser scope.

---

Label taxonomy audit

Get label group definitions for an advertiser

{ advertiserLabels(id: "71883") { labelGroups { id name labels { id name } } } }

Get labels applied to a campaign

{ campaignLabels(id: "3993873") { labelGroups { id name labels { id name } } } }

For each campaign, compare the applied label groups against the required set (e.g. Market, Product, Funnel Stage) and flag any campaign missing a required group.

---

Method

1. Pull the entity list for the advertiser in scope
2. Names: apply the agreed regex; collect mismatches and duplicates; suggest a corrected name

where the intent is clear from the existing name

1. Labels: for each campaign, list which required label groups have no value applied

Presenting

Two compliance tables. Naming: entity type, ID, name, PASS or FLAG, reason, suggested fix. Labels: campaign, missing required label groups. Lead with the non-compliant count and the items that need the most immediate attention. Every flagged row should be a clear action item for the trafficking or operations owner.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.