Social Media

Social Media

Social media strategy, content creation, and community building across platforms.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

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When to Use This Skill

Apply social media expertise when:

• Creating social content strategies
• Developing platform-specific content
• Optimizing for platform algorithms
• Building engagement and community
• Planning social media calendars
• Analyzing social performance

Core Concepts

Platform Selection Matrix

| Platform | Best For | Primary Audience | Content Type | B2B/B2C | |----------|----------|------------------|--------------|---------| | LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B | | Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both | | Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C | | TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C | | Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both | | YouTube | Education, how-to, long-form | All ages | Long-form video | Both |

Content Pillar Strategy

The 4 Content Pillars: | Pillar | Purpose | Ratio | Examples | |--------|---------|-------|----------| | Educational | Build trust, authority | 40% | Tips, how-tos, industry insights | | Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes | | Inspirational | Build connection, emotion | 20% | Stories, motivation, culture | | Promotional | Drive action, revenue | 10% | Offers, product, CTAs |

Platform Algorithm Factors

LinkedIn Algorithm:

• Dwell time (time spent reading)
• Comments > Shares > Reactions
• First hour engagement critical
• Native content preferred
• No outbound links in body (put in comments)

Instagram Algorithm:

• Relationship (DMs, comments, story replies)
• Interest (based on past behavior)
• Timeliness (recent posts prioritized)
• Reels heavily promoted
• Story engagement matters

TikTok Algorithm:

• Watch time / completion rate
• Shares > Comments > Likes
• Video information (captions, hashtags)
• Device and account settings
• Trending sounds boost reach

Twitter/X Algorithm:

• Engagement velocity (first 30 min)
• Replies and conversations
• Media (images, video) preferred
• Threads for depth
• Profile authority matters

Optimal Posting Times

| Platform | Best Days | Best Times (local) | Frequency | |----------|-----------|-------------------|-----------| | LinkedIn | Tue-Thu | 8-10am, 12pm | 1-2/day | | Instagram | Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories | | TikTok | Tue-Thu | 7-9pm | 1-3/day | | Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day | | Facebook | Wed-Fri | 1-4pm | 1-2/day |

Engagement Tactics

Proactive Engagement:

• Respond to comments within 1 hour
• Ask questions in posts
• Use polls and interactive features
• Tag relevant accounts
• Join conversations in niche

Community Building:

• Create exclusive groups
• Feature user-generated content
• Host live sessions
• Run challenges/contests
• Spotlight community members

Content Format Optimization

Carousel Best Practices:

• Hook on slide 1 (problem/question)
• Value in slides 2-8
• CTA on final slide
• Consistent design
• Save-worthy information

Video Best Practices:

• Hook in first 3 seconds
• Captions always (80% watch muted)
• Vertical for mobile
• Under 60s for most platforms
• Strong ending/CTA

Text Post Best Practices:

• Strong first line (hook)
• White space for readability
• Bullets and formatting
• Single CTA
• Hashtags strategically placed

Best Practices

Content Excellence

1. Platform-Native: Adapt format per platform
2. Consistency: Regular posting schedule
3. Value-First: Give before you ask
4. Authenticity: Real voice, real stories

Engagement Excellence

1. Respond Fast: Speed shows you care
2. Be Human: Personality over perfection
3. Encourage Conversation: Ask, don't just broadcast
4. Celebrate Community: UGC and recognition

Growth Excellence

1. Collaboration: Partner with others in niche
2. Trends: Participate when relevant
3. Cross-Promotion: Leverage other channels
4. Paid Boost: Amplify best organic content

Agent Integration

| Agent | How They Use This Skill | |-------|------------------------| | copywriter | Social copy creation | | brainstormer | Campaign ideation | | planner | Social calendar planning | | continuity-specialist | Community engagement strategy |

Anti-Patterns to Avoid

| Anti-Pattern | Why It's Wrong | Do This Instead | |--------------|----------------|-----------------| | Same content everywhere | Platforms differ | Adapt per platform | | Posting and ghosting | Kills engagement | Engage in comments | | All promotion | No one follows for ads | 90% value, 10% promo | | Ignoring analytics | Repeating what doesn't work | Analyze and iterate | | Buying followers | Fake engagement, hurts reach | Grow organically |

Metrics & Benchmarks

| Metric | Good | Excellent | Calculate | |--------|------|-----------|-----------| | Engagement Rate | 1-3% | 3%+ | (Engagements / Followers) × 100 | | Follower Growth | 2-5%/mo | 5%+/mo | Monthly net new / Total | | Share Rate | 1-2% | 2%+ | Shares / Reach | | Save Rate | 2-5% | 5%+ | Saves / Reach |

Related Commands

• /social/schedule - Create posting schedule
• /social/engage - Develop engagement strategy
• /social/viral - Create viral-potential content
• /content/social - Platform-specific content

References

• references/platform-algorithms.md - How each algorithm works
• references/content-formats.md - Format best practices
• references/engagement-tactics.md - Building engagement
• references/viral-mechanics.md - What makes content spread

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: aitytech
• Source: aitytech/agentkits-marketing
• License: MIT

Install and usage instructions live in the source repository linked above.