Monetization Model

/monetization-model — Monetization Design Workflow

Delegate to: monetization-lead (with economy-designer for currency flow)

Steps

1. Context Gathering

Ask:

• "What game stage are we in?" (pre-launch / launched / live-ops)
• "What's the player audience skew?" (age, platform)
• "What are the creative pillars? (can't contradict them)"
• "What's the target: revenue, retention, engagement?"

2. Ethical Review (NON-NEGOTIABLE)

Before designing, confirm:

• [ ] No loot boxes with real-money purchase (Roblox ToS)
• [ ] No pay-to-win that makes F2P feel unable to compete
• [ ] No FOMO targeting young players
• [ ] No misleading pricing
• [ ] Free players have a complete, enjoyable experience

3. Design the Catalog

GamePasses (permanent purchases)

For each proposed GamePass:

• Name
• Price (Robux) — use clean values: 49, 99, 199, 299, 499, 799, 999, 1499, 2499
• What it grants
• Target player type (new player / mid game / whale)
• Pay-to-win check

Example: | Name | Price | Grants | Target | P2W? | |------|-------|--------|--------|------| | VIP | 499 | Chat color, +5% coins, VIP room | Engaged player | No | | Double Inventory | 299 | 2x inventory slots | Mid-game | No | | Auto-Farm | 799 | Passive resource generation | Whale | Borderline — balance |

DevProducts (consumable purchases)

For each proposed DevProduct:

• Name
• Price (Robux)
• What it grants
• How often players buy (expected frequency)
• Is it pay-to-win?

Example: | Name | Price | Grants | Frequency | P2W? | |------|-------|--------|-----------|------| | 1000 Gems | 99 | 1000 premium currency | Variable | No (gems buy cosmetics) | | Revive Token | 25 | Revive at death | Per-death | Soft | | XP Boost 2x 1hr | 49 | 2x XP for 1 hour | Occasional | Soft |

4. Pricing Strategy

• Entry Price Point: At least one item at 25-49 R$ (almost everyone has this)
• Mid Tier: 199-499 R$ (engaged players)
• Premium: 999+ R$ (whales)
• Comparable Items: Reference 3-5 successful similar Roblox games' pricing

5. Funnel Design

How does a player discover and decide to buy?

• Touchpoint 1: First mention (tutorial hint, menu badge, etc.)
• Touchpoint 2: Consideration (shop browse, see other players using)
• Touchpoint 3: Decision (purchase prompt with clear value proposition)
• Touchpoint 4: Post-purchase reinforcement (confirmation, immediate use)

6. Revenue Projection

Rough model:

DAU × Conversion Rate × Avg Purchase × Dev Exchange = Revenue

1000 DAU × 3% × 300 R$ × $0.0035 = $31.50/day from conversions

7. Generate Plan Document

Save to design/monetization-plan.md using .claude/docs/templates/monetization-plan-template.md.

Output

Present the full plan for user review and approval. Never implement changes without explicit sign-off.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: CodePhobiia
• Source: CodePhobiia/claude-roblox-game-studio
• License: MIT

Install and usage instructions live in the source repository linked above.