Go To Market
GTM strategy for new features or products. Use when preparing to launch something new and need a coordinated plan across product, marketing, sales, and support.
Install
$ agentstack add skill-uthumany-uthy-legacy-os-go-to-market ✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
About
Go-to-Market Strategy
Overview
A Go-to-Market (GTM) strategy answers: Who are we selling to? What do we say? How do we reach them? Why will they buy? This skill covers GTM planning for features and products — from positioning and messaging to channel selection and launch timing.
When to Use
- Launching a new product or major feature
- Entering a new market segment
- Changing pricing or packaging
- You need a coordinated plan across product, marketing, sales, and success
- Don't use for: minor feature releases (use the launch-plan skill), internal tools
Instructions
1. Define Target Segments
Who is this for? Be specific:
- Primary segment: Who will buy first?
- Secondary segment: Who will buy next?
- Explicitly NOT for: Who should NOT buy this? (helps positioning)
2. Craft Positioning
Use the elevator-pitch skill. Then:
- Category: What category are you competing in?
- Differentiation: The 1-2 things you do uniquely well
- Proof points: Evidence that backs your claims (metrics, testimonials, case studies)
3. Choose Channels
How will you reach each segment?
| Channel | Best For | Effort Level | |---------|----------|-------------| | In-app announcements | Existing users | Low | | Email | Existing users, warm leads | Medium | | Blog/content | Top of funnel, SEO | High | | Social media | Awareness | Low-Medium | | Sales outreach | Enterprise | High | | Partners/GTM alliances | New segments | High | | Community | Developer/creator products | Medium |
4. Define Pricing & Packaging
- Is this included in existing plans, or a new SKU?
- What pricing tier does it unlock?
- Is there a trial or freemium path?
5. Set Launch Tiers
- Soft launch: Existing users only. Low-risk, get feedback
- Limited launch: Waitlist or invite-only. Build demand
- Broad launch: Open to all. Full marketing campaign
- Enterprise launch: Account-based. Sales-led with custom SLAs
6. Create the GTM Calendar
Coordinate across teams:
- Product: When will it be ready?
- Marketing: When are assets ready?
- Sales: When is enablement done?
- Support: When is training complete?
- Success: When does onboarding start?
- Key dates: Announce date, Launch date, Triage window
Common Pitfalls
- Positioning for engineers — What an engineer thinks is "exciting" isn't what a user thinks is "valuable"
- Skipping sales enablement — If sales can't explain the feature, it won't sell
- No success measurement — How will you know the GTM worked? Define metrics upfront
- Segment confusion — Trying to be everything to everyone dilutes your message
- Under-investing in existing users — Existing users adopt faster than new ones. Don't forget them
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: uthumany
- Source: uthumany/uthy-legacy-os
- License: MIT
- Homepage: https://uthumany.github.io/uthy-legacy-os/
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.