Rbv
Resource-Based View (Barney/Wernerfelt) — build competitive advantage from unique internal resources and capabilities. VRIO framework for identifying sustainable advantages. Complements Porter's outside-in with inside-out perspective.
Stp
STP Marketing Framework — Segmentation, Targeting, Positioning. The foundation of marketing strategy: divide the market, choose your target, position your offering. Essential before any marketing mix (4P) decision.
Think
Strategic Thinking Agent — automatically selects the best framework(s) from 47 tools (TOC/TRIZ/Wardley/OODA/Systems Thinking/Blue Ocean/Design Thinking/First Principles/Porter/Drucker/BSC + 17 MBA frameworks) to solve any business problem. Just describe your problem.
Design Thinking
Design Thinking (Stanford d.school / IDEO) — human-centered innovation through Empathize, Define, Ideate, Prototype, Test. Use when building products/services, improving customer experience, or solving ambiguous problems.
Pyramid Principle
Pyramid Principle (Barbara Minto, McKinsey) — structure thinking and communication top-down. Answer first, then support with logically grouped arguments. The gold standard of executive communication.
Lean Startup
Lean Startup (Eric Ries) — Build-Measure-Learn loop for rapid validated learning. MVP, pivot-or-persevere decisions, innovation accounting. Reduce waste by testing assumptions before building.
Kotter
Kotter's 8-Step Change Model — lead organizational transformation from urgency to culture. The definitive change management framework with 2014 Accelerate dual-system update.
Real Options
Real Options Analysis — apply options thinking to strategic investments under uncertainty. Value the right (not obligation) to expand, defer, abandon, or switch. Turns uncertainty from threat into opportunity.
Porter
Porter's Frameworks (Michael Porter) — Five Forces for industry analysis, Value Chain for competitive advantage, Generic Strategies for positioning, Diamond Model for national advantage. The gold standard of competitive strategy analysis.
Bsc
Balanced Scorecard (Kaplan & Norton) — translate strategy into action across 4 perspectives: Financial, Customer, Internal Process, Learning & Growth. Includes Strategy-Focused Organization principles. Use for strategic planning, KPI design, and aligning organization around strategy.
Jtbd
Jobs to Be Done (Christensen/Ulwick) — understand why customers 'hire' products. Uncover the functional, emotional, and social jobs that drive purchase decisions. The foundation of outcome-driven innovation.
Bcg Matrix
BCG Growth-Share Matrix — portfolio management framework for allocating resources across business units. Classify units as Stars, Cash Cows, Dogs, or Question Marks based on market growth and relative market share.
Okr
OKR (Objectives and Key Results) — goal-setting framework from Intel/Google. Align organization through ambitious objectives with measurable key results. Includes CFR (Conversations, Feedback, Recognition) for continuous performance management.
Game Theory
Game Theory for Business Strategy — analyze competitive interactions, predict rival behavior, and design winning strategies. Prisoner's Dilemma, Nash Equilibrium, commitment devices, and co-opetition.
Systems Thinking
Systems Thinking (Peter Senge) — understand complex systems through feedback loops, mental models, and leverage points. Use when problems keep recurring, fixes backfire, or the whole is behaving differently than expected from its parts.
Wardley
Wardley Mapping — visualize value chains by evolution stage to make better strategic decisions. Use when the user needs to analyze competitive positioning, build-vs-buy decisions, or identify strategic moves.
Disruptive Innovation
Disruptive Innovation (Clayton Christensen) — predict and respond to market disruption. Understand why great companies fail, how low-end and new-market disruption works, and how incumbents can defend or disrupt themselves.
Mckinsey 7s
McKinsey 7S Framework — diagnose organizational alignment across 7 interdependent elements: Strategy, Structure, Systems, Shared Values, Style, Staff, Skills. Essential for change management and M&A integration.
Ooda
OODA Loop — John Boyd's rapid decision-making framework. Observe-Orient-Decide-Act. Use for fast-changing situations, competitive response, crisis management, or when the user needs to outpace competitors.
Scenario Planning
Scenario Planning (Shell/Schwartz method) — strategic foresight through multiple plausible futures. Build robust strategies that work across different scenarios instead of betting on one prediction.
Marketing Mix
Marketing Mix 4P/7P Framework (McCarthy/Booms & Bitner) — Product, Price, Place, Promotion + People, Process, Physical Evidence for services. The tactical execution layer of marketing strategy.
Swot Pestel
SWOT + PESTEL Analysis — internal strengths/weaknesses and external opportunities/threats combined with macro-environment scanning (Political, Economic, Social, Technological, Environmental, Legal). Foundation of strategic planning.
Bmc
Business Model Canvas (Osterwalder & Pigneur) — visualize, design, and pivot business models using 9 building blocks. Includes Value Proposition Canvas for customer fit analysis.
Blue Ocean
Blue Ocean Strategy (Kim & Mauborgne) — create uncontested market space instead of competing in bloody red oceans. Includes Blue Ocean Shift (2017) process, Buyer Utility Map, and Pioneer-Migrator-Settler Map.
First Principles
First Principles Thinking — break problems down to fundamental truths and reason up from there. Use when conventional wisdom is wrong, costs seem fixed, or 'that's how it's always been done' blocks progress.
Ansoff Matrix
Ansoff Growth Matrix — four strategic growth options: Market Penetration, Product Development, Market Development, Diversification. Essential for growth strategy decisions with risk assessment.
Drucker
Drucker's Management Frameworks (Peter Drucker) — MBO (Management by Objectives), Five Essential Questions, Effective Executive habits, Seven Sources of Innovation. The foundation of modern management. Use for goal-setting, organizational self-assessment, executive effectiveness, and systematic innovation.