12 Landing Page Brief Global

Landing Page Brief (Global)

> 1 page = 1 goal = 1 CTA. No menus, no outbound links, no distractions.

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Information Gathering

Ask up to 4 questions:

1. What product/service? Brief description + price + target audience.
2. What is the LP goal? Lead capture (form), booking, purchase, signup?
3. Primary traffic source? Meta Ads, TikTok Ads, Google Ads, organic, or mixed?
4. What assets exist? Product photos/video, testimonials, social proof numbers?

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Core Principles

1 page — 1 goal — 1 CTA

| Principle | Explanation | |-----------|-------------| | Single goal | Each page serves one action: fill a form, book a call, or buy | | No nav menu | Remove header navigation — prevents users leaving the page | | No outbound links | Every link should anchor-scroll to the CTA, never link out | | Mobile-first | 70%+ of paid-ad traffic is mobile globally — design mobile first | | 80 |

Required Integrations

| Integration | Detail | |-------------|--------| | Meta Pixel | Events: PageView, ViewContent, Lead, SubmitApplication | | Google Analytics 4 | Events: pageview, scroll (25/50/75/100%), formstart, form_submit | | Form → CRM/Sheet | Every submission auto-saved (HubSpot, Airtable, Google Sheets) | | Form → Slack/Email alert | Real-time notification on new lead | | UTM tracking | Read UTM params from URL, save with form data | | TikTok Pixel | If running TikTok Ads: PageView, SubmitForm | | Google Tag Manager | Manage all pixels in one container |

SEO Meta Tags

[Main headline] | [Brand name]

  

Responsive Breakpoints

| Breakpoint | Requirement | |-----------|-------------| | Mobile ( 1024px) | 2 columns for image+text sections, max-width 1200px |

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Analytics Tracking Plan

| Event | Trigger | Platform | |-------|---------|----------| | PageView | Page loads | Meta Pixel + GA4 + TikTok Pixel | | ViewContent | Scrolls past Section 3 (Solution) | Meta Pixel | | Scroll depth 25% | 25% scrolled | GA4 | | Scroll depth 50% | 50% scrolled | GA4 | | Scroll depth 75% | 75% scrolled | GA4 | | Scroll depth 100% | Full scroll | GA4 | | FormStart | Click on first form field | GA4 | | Lead | Successful form submit | Meta Pixel + GA4 + TikTok Pixel | | ClickCTA | Any CTA button click | GA4 (event label: section position) | | ClickPhone | Phone number click | GA4 | | ClickChat | Live chat / WhatsApp click | GA4 |

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A/B Test Plan

Test by priority — only one variable at a time:

Round 1 — Highest Impact

| Variable | Variant A | Variant B | Metric | |----------|-----------|-----------|--------| | Hero headline | Benefit-focused | Pain-focused | Form conv rate | | CTA copy | "Book free consult" | "Get my offer" | CTA click rate |

Round 2 — Form Optimization

| Variable | Variant A | Variant B | Metric | |----------|-----------|-----------|--------| | Form fields | 2 fields (Name + Phone) | 3 fields (+ Email) | Form conv rate | | Form position | Mid-page (Section 5) | Top (after Hero) | Form conv rate |

Round 3 — Fine Tuning

| Variable | Variant A | Variant B | Metric | |----------|-----------|-----------|--------| | CTA color | Orange (#ff6b00) | Blue (#155eef) | CTA click rate | | Urgency element | Countdown timer | "X slots left" text | Form conv rate |

A/B test rules:

• Min 200 conversions per variant before deciding
• Run min 7 days to wash out day-of-week effects
• Primary metric: form conversion rate (not bounce rate)

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Single-Product LP for Dropshipping

> Activates when context is dropshipping. Different from regular brand LP — laser-focused on conversion.

Single-Product LP Structure (mobile-first)

| Section | Goal | Element | |---------|------|---------| | 1. Hero | Stop scroll | Hero image + bold headline + price + CTA button | | 2. Problem-Solution | Validate problem | "Tired of X? This Y solves it" + product photos | | 3. How it works | Build understanding | 3 steps with icons | | 4. Social proof | Build trust | Customer photos + reviews (Loox/Judge.me) | | 5. Features benefits | Build desire | 4-6 feature tiles | | 6. Comparison | Differentiate | "Us vs Alternatives" table | | 7. Urgency/Scarcity | Push decision | Stock countdown / shipping delay if delayed | | 8. FAQ | Handle objections | 6-10 common objections answered | | 9. CTA section | Convert | Repeat CTA + free shipping mention + guarantee | | 10. Footer | Trust signal | Contact + return policy + privacy |

Dropshipping LP Rules

1. Single product per page — never list 2+ products
2. Mobile-first design — 90% traffic from mobile (Meta/TikTok ads)
3. Above-the-fold CTA — "Add to Cart" must be visible without scrolling
4. Stock countdown — Beeketing, Hurrify, or built-in apps
5. Cart abandonment recovery — abandoned cart email automation (Klaviyo)

Reference

See skill 29-dropshipping-mastery-global for full pipeline.

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Output Template

# Landing Page Brief — [Product/Service Name]
Created: [YYYY-MM-DD]
Goal: [Lead / Booking / Purchase]
Traffic source: [Meta Ads / TikTok Ads / Google Ads / ...]

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## Overview

| Item | Detail |
|------|--------|
| Product/Service | [Name] |
| Audience | [Short description] |
| Price | [Price] |
| Main USP | [3 differentiators] |
| Target conversion rate | [X%] (benchmark: lead-gen LPs 5–15%, e-com 1–5%) |

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## Section 1 — Hero

- **Headline:** [60 chars]
- **Sub-headline:** [120 chars]
- **CTA:** [25 chars]
- **Visual:** [Image/video description]
- **Trust badges:** [List 3–5]

## Section 2 — Problem

- Pain 1: [...]
- Pain 2: [...]
- Pain 3: [...]
- Bridge: [Sentence linking pain to solution]

## Section 3 — Solution

- Intro: [2–3 sentences]
- Step 1: [...]
- Step 2: [...]
- Step 3: [...]
- USPs: [3 points]

## Section 4 — Social Proof

- Testimonial 1: [Name, result, photo]
- Testimonial 2: [Name, result, photo]
- Testimonial 3: [Name, result, photo]
- Stats: [e.g. 1,200+ customers | 4.8/5 rating | 5 yrs experience]

## Section 5 — Form

- Form headline: [...]
- Fields: Name, Phone, [optional]
- CTA: [...]
- Urgency: [Countdown / limited slots]
- Reassurance: [...]

## Section 6 — FAQ

1. [Q] → [A]
2. [Q] → [A]
3. [Q] → [A]
4. [Q] → [A]
5. [Q] → [A]

## Section 7 — Final CTA

- Headline: [Value summary]
- CTA: [Same as Section 5]
- Contact: [Phone + WhatsApp + Messenger]

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## Technical Requirements

- [ ] Load < 3s (mobile)
- [ ] Meta Pixel: PageView, ViewContent, Lead
- [ ] GA4: page_view, scroll depth, form_start, form_submit
- [ ] Form → CRM/Sheet (auto)
- [ ] Slack/Email lead alert (auto)
- [ ] UTM tracking with form data
- [ ] OG meta tags complete
- [ ] Responsive mobile-first

## A/B Test Plan

- Test 1: [Headline A vs B] — metric: conv rate — duration: 7 days
- Test 2: [CTA copy A vs B] — metric: click rate — duration: 7 days
- Test 3: [Form fields A vs B] — metric: conv rate — duration: 7 days

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Skill Cross-references

• 09-customer-insight-global — pull pain points and customer language for Section 2
• 05-ad-copy-global — write ads driving traffic to this LP
• 10-reverse-kpi-calc-global — compute target conversion rate and ad spend
• 02-campaign-brief-global — LP fits in the broader campaign brief
• 13-data-analysis-global — analyze LP performance after launch
• 29-dropshipping-mastery-global — full dropshipping pipeline (when LP is for a single product store)

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Quality Checklist

Content

• [ ] Hero headline conveys the benefit in 60 chars
• [ ] Each section has a single clear purpose, no overlap
• [ ] Pain points use the customer's own language, not internal jargon
• [ ] At least 3 testimonials with real names + specific results
• [ ] Every CTA uses verb + benefit, not "Click here" or "Learn more"
• [ ] Urgency element present (countdown, limited stock, deadline)
• [ ] FAQ handles all major objections

Design

• [ ] No navigation menu
• [ ] No outbound links
• [ ] Mobile layout single-column, font ≥ 16px
• [ ] CTA button contrast color, full-width on mobile
• [ ] Images have alt text
• [ ] Form max 3 fields

Technical

• [ ] Load time < 3s on 4G
• [ ] Meta Pixel + GA4 installed
• [ ] Form posts to CRM/Sheet
• [ ] Lead alerts to Slack/Email
• [ ] UTM params saved with form data
• [ ] OG image 1200x630 present
• [ ] noindex, nofollow (LPs usually skip SEO)

Pre-launch

• [ ] Test form on mobile (iOS + Android)
• [ ] PageSpeed Insights check
• [ ] OG preview when sharing the link
• [ ] Meta Pixel verified via Events Manager
• [ ] CTA links and anchor scroll work correctly

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: minhnv0807
• Source: minhnv0807/ai-business-skills
• License: MIT
• Homepage: https://opa.business

Install and usage instructions live in the source repository linked above.