Adform Geo Reference

Adform geo reference, currency, and labels

Search geo targeting reference data, look up currency exchange rates, and list label taxonomy. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Keep calls sequential (~1–2s apart).

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Geo targeting reference

The geo hierarchy is: Continent → Country → Region → City. Use the returned id values in line-item geo targeting rules.

Search countries

{ countries(search: "Germany", offset: 0, limit: 10) { countries { id name iso2Code iso3Code continentId } totalCount } }

Search regions

{ regions(countryId: "276", offset: 0, limit: 20) { regions { id name countryId } totalCount } }

Search cities

{ cities(countryId: "276", search: "Berlin", offset: 0, limit: 20) { cities { id name regionId countryId } totalCount } }

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Currency rates

CurrencyCode is ISO 4217: EUR, USD, DKK, GBP, SEK, NOK, etc. Always pass currency codes as quoted strings (e.g. "EUR", not EUR).

{ currencyRate(sourceCurrencyCode: "EUR", targetCurrencyCode: "USD") { sourceCurrencyCode targetCurrencyCode rate } }

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Label taxonomy

Labels are scoped per advertiser or campaign — there is no global labelGroups query.

{ advertiserLabels(id: "71883") { labelGroups { id name labels { id name } } } }

{ campaignLabels(id: "3993873") { labelGroups { id name labels { id name } } } }

Label group IDs are used in campaign, advertiser, and line-item label queries.

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Common workflows

• Geo targeting setup: search countries → search regions by countryId → search cities by

regionId → use IDs in line-item geo targeting rules

• Currency conversion: get currency rate for cross-currency budget comparisons
• Label resolution: list label groups to map label IDs from campaigns and line items to names

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.